Base Jumper Double IPA
As promised, here is the first of 3 new brew labels after our brewing field day on Monday. We’ve also got a Cranberry Ale (Pucker Punch) and a Cream Ale (as yet unnamed). This is a first draft, so comments are accepted, expected and encouraged. Note on the Cream Ale– we are definitely still looking for a name, so if a Name Fairy visits you in your slumber and whispers sweet namings into your ear, let us know. One stipulation: nothing sexual. I know, that pretty much wiped out all the names you were about to submit.
And if you can’t read the quote on the Base Jumper label:
“For fools rush in where angels fear to tread” ? Alexander Pope





So… my idea was “WIDE-EYED TOAD” Double IPA (because it’s “hoppy”…get it?). And I still stand by that name. But for a Cream Ale… an idea: Featherweight Cream Ale (boxing theme).
Yeah… GREAT idea. Too bad the “toad” is not a person, thus not fitting into our theme. As the brand leader, I’ve simply GOT to draw the line. Though I do like the Featherweight Cream Ale. Kind of funny. I wonder if anyone would own up to drinking it.
How about Headchurner? If the cream ale is blonde in color, it works even better (without the sexual connotations necessary, but evermore faintly present).
Just wanted to clarify…”headturner” being a nice-looking blonde passing by a construction site (Arby’s commercial just entered my head) with “churn” added to reflect “cream.”
I like that “churn” imagery… What about something like “Toss & Churn”? That’s not very good. I’m just brainstorming as I type. Headchurner is better.
Did we abandon Foaming Moustache Ale? It doesn’t have an explicit connection to cream, but the image is similar to those milk ads, which are certainly creamish. Regardless, I vote for a cool quote from some Clapton song when he was in Cream.
For future reference, you might want to put the following names in your word bank for future colorful beer characters:
Curmudgeon
Wench
Codger
Lass
Yeoman
Sasquatch
Troglodyte
A quick wikipedia search of the band “Cream” revealed that they in fact had a song entitled “Strange Brew”…
Note: I am not making this up
[...] At risk of forfeiting our manhood we have brewed a cranberry ale, which we are currently calling Pucker Punch. We thought a boxing analogy would trick everyone into thinking there was no fruit in it. I know everyone has been waiting on pins and needles for the next label to be revealed, especially after we received virtually no feedback on our Base Jumper Double IPA label. (Thanks. I knew it was perfect.) The quote for this latest brew is from Mark Twain: Part of the secret of success in life is to eat what you like and let the food fight it out inside. [...]