Weekends are overrated
The title of this post is our tentative new tagline. Though we’re not going to refer to it as a tagline, we’re going to refer to it as a rallying cry, because it sounds cooler and less corporate. What does “Weekends are overrated” mean to us? Here are a few bullet points:
- Not about living for the weekend, but about enjoying every day as much as you can
- Quality, not quantity – if you’ve got work the next day, you shoudn’t be binging, but there’s no harm in enjoying a good brew
- Relationships – beers that go great with meals but are also complex enough to stand on their own if you’re grabbing a beer with a friend
We haven’t printed our rallying cry on anything yet, so it’s still subject to change, but we like it and it seems that most people we run it by also like it. Of course, there will be some of you that don’t like it. We’d love to hear your opinions, but you’ll have to be pretty persuasive. Joel is stubborn.
You guys seem to be doing a lot of crying…bad beer will do that to a man.
sounds awesome- i’m for it as long as you’re sure to have a list of bullet points on the bottles. EVERY bottle
There is also a huge marketing angle here that Jonathan didn’t mention. While every other beer is focusing on the 2/7 of the market (the weekend) no one has tapped into the other 5/7 of the market (the weekdays). We think this could be big.
Joel is completely right. We could theoretically take 5/7 of the entire beer market. Let’s conservatively call it $20 billion. 5/7 of that is $14.286 billion. That’s just science.
I like this man’s math. lol.
[...] date, we’ve tried to be more objective about Monday Night Brewery and what we stand for. And as outlined in a previous post, we’ve narrowed it down to weeknights. We stand for celebrating the weeknight through good [...]
Working for the weekdays? Logo solution: chris farley in a chippendale outfit