Comments on: Weekends are overrated

By: andrew

andrew — Wed, 07 Jan 2009 21:38:55 +0000

Working for the weekdays? Logo solution: chris farley in a chippendale outfit

By: Monday Night Brewery | Bringing great craft beer to Atlanta, Georgia » Blog Archive » More focused direction for MNB brand

Wed, 07 Jan 2009 21:15:14 +0000

[...] date, we’ve tried to be more objective about Monday Night Brewery and what we stand for. And as outlined in a previous post, we’ve narrowed it down to weeknights. We stand for celebrating the weeknight through good [...]

By: Nate

Nate — Fri, 21 Nov 2008 21:26:43 +0000

I like this man’s math. lol.

By: Jonathan

Jonathan — Fri, 21 Nov 2008 20:14:46 +0000

Joel is completely right. We could theoretically take 5/7 of the entire beer market. Let’s conservatively call it $20 billion. 5/7 of that is $14.286 billion. That’s just science.

By: Joel

Joel — Fri, 21 Nov 2008 14:17:17 +0000

There is also a huge marketing angle here that Jonathan didn’t mention. While every other beer is focusing on the 2/7 of the market (the weekend) no one has tapped into the other 5/7 of the market (the weekdays). We think this could be big.

By: matt

matt — Fri, 21 Nov 2008 04:18:50 +0000

sounds awesome- i’m for it as long as you’re sure to have a list of bullet points on the bottles. EVERY bottle

By: travis

travis — Thu, 20 Nov 2008 21:10:45 +0000

You guys seem to be doing a lot of crying…bad beer will do that to a man.