Archive for July 2009

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Faces of Monday Night: Scott

Faces of Monday Night: Scott “Social Butterfly” Williams

We’re going to attempt to start a new feature in which we briefly document some of the Monday Night die-hards. How often can you expect a new “Face of Monday Night”? Approximately whenever nothing else is going on. So let’s get to it.
Scott “Social Butterfly” Williams

Scott is what we call a workhorse. He’s not the [...]

The definition of grassroots marketing

The definition of grassroots marketing

My brother posted this picture to Flickr this morning. Never mind the fact that our Drafty Kilt is a “Scotch Ale,” not a “Scotish Ale.” Bringing craft beer to the Nashville masses in sketchy, unlabeled bottles. Grassroots marketing at its finest. I think the Twitter handle is a nice touch.

July 4 rough on the beer industry

Independence Day (possibly the greatest day in the world, for our friends across the pond) is usually one of the highest grossing times for beer brewers. This year, in the middle of a recession, was a little different according to this Advertising Age article.
Sales for Anheuser-Busch’s Bud Light and Budweiser plunged 7% and 14%, respectively, [...]

Creative Loafing gets their act together

Creative Loafing gets their act together

Yesterday we were featured on Creative Loafing’s website in an excellent article written by Jeff Holland, with special photographic guest, Matt Altmix. That’s right, we’re big time. I encourage you to read the article in full, as it is a great example of how journalism works. You will notice that the number of quotes attributed [...]

Brewing canceled, Jeff sheds single tear

Due to circumstances beyond the comprehension of the human brain, we are going to have to cancel brewing tonight. We thought about canceling Monday night itself, but that seemed a little excessive. Instead of awkwardly showing up at Jeff and Hannah’s house and ruining a romantic dinner, we suggest you pop on in at Hop [...]

Building a beer fermentation chamber

Jonathan and several other blog readers have been asking for this post for some time now. For those of you who don’t care about fermentation temperature controls this is going to be really boring (I’ve warned you). For those that do, hopefully my experiences can provide a nice blueprint for building something similar.
The [...]

Drafty Kilt 6-pack carrier mockup

Drafty Kilt 6-pack carrier mockup

We’ve been working on our 6-pack carrier, in addition to the tap handles. While we have made a couple minor changes since mocking it up, this is essentially where we stand. As always, we’d love your feedback. If you knew nothing about us, would this 6-pack carrier give you the right impression about our brand? [...]