Watch us brew at Sweetwater RIGHT NOW
If you read this in the next hour or so you may be able to catch us on Sweetwater’s live feed for their Brew Your Cask Off event next month. More to come later, but here’s the video!
Why we love beer
It’s no surprise that we love beer. If it IS a surprise, you clearly have trouble drawing reasonable conclusions from what you have read. But why do we love beer? Our reasons are varied, and we’d love to hear yours. Here are some of my top reasons, in no particular order:
- Beer is alive. The element of live yeast makes it so dern interesting.
- Beer is broad. The differences between a light lager and a Russian Imperial Stout are astounding. And yet both are beer. Though notice I didn’t capitalize light lager.
- Beer spans generational, economic, and cultural constructs. Much like Waffle House, those who enjoy beer come from all walks of life. It is a true commonality in a world of differences.
- Beer is calming. There is nothing better than winding down with a quality beer (especially a Monday Night beer) at the end of a long day.
- Beer brings people together. Beer provides that little bit of a reason needed to hang out with those we love. “Hey Bob, want to grab a beer sometime?” Or “Hey Justin Timberlake, want to grab a beer sometime?” I like to pretend I’m friends with Justin Timberlake.
Yep. I think I’m going to end that one on Justin Timberlake. So what are YOUR reasons for loving beer?
Image source: the bbp
No brewing tonight, but totally next weekish
In keeping with our rigorous “every other week” schedule, we won’t be brewing tonight. Make sure to keep it real without us.
Monday Night recap: “Peanut Butter Lady Time” edition
Well, folks. Peanut Butter Lady Time, our version of Ladies’ Night, was a huge success. A larger success than your mom.
Speaking of your mom, we brewed a batch of our Blind Pirate Double IPA. This beer always goes quickly, and we’re already excited about tasting it. Jeff was burning the midnight oil at work last night (I don’t know why they don’t have electricity in Midtown yet), but fortunately Scott stepped up. In honor of Scott’s contributions last night, I put forth the following haiku:
The wood was too wet.
They said it couldn’t be lit.
Scott said, “Gasoline.”
Scott also gave some tours, such as the one below. We have no way of verifying that he knew what he was talking about.
We had Eye Patch Ale, Drafty Kilt Scotch Ale, and some of our capitalist barleywine, Laissez-Faire, on tap. Thanks to all who came! Except for Joel.
Peanut Butter Lady Time!
It’s Ladies’ Night at Monday Night Brewing!
If you’re a lady and you like craft beer, come join us at 8pm. Contact us if you need directions.
And dudes. Just because it’s Peanut Butter Lady Time doesn’t mean you shouldn’t come. In fact, the opposite holds true. See you tonight!
Bryan Adams KILLS IT at the Winter Olympic Opening Ceremonies
Let there be NO DOUBT. Bryan Adams, Patron Saint of Monday Night Brewing, totally rocked Vancouver’s face off last night.
And as Tony Simon astutely pointed out, Bryan was dressed exactly like our logo. Black suit, black tie, tie loose as a goose. Coincidence? Absolutely not.
Getting our act together
2010, as I’m sure you all marked on your calendars 3 years ago, is the year of Monday Night’s launch. And while we are still on track to launch this year, there is also much still left to do. Until now we’ve had business planning meeting approximately “whenever we needed to.” But now that we are wrapping up our launch recipes, which was one of the largest bottlenecks, we anticipate things moving more quickly.
In typical “annoying CEO” fashion, Jeff has instituted a weekly update meeting. Don’t worry, it’s on a weeknight. Just not a Monday night. This should help us juggle all of the moving parts that still need our attention (to varying degrees), including:
- Licensing
- Securing the right distributor
- Ordering packaging and taps
- Legal stuff
- Financing
- Buying kegs
- Sales calls
We’re also hoping these weekly meetings will give us more internal accountability. And secretly, Jeff and I are hoping that Joel doesn’t use these meetings to update us on his latest American Girl doll addition. WE DON’T CARE THAT YOU JUST GOT JOSEFINA. WE WANT TO TALK ABOUT BEER.
