The greatest prank ever pulled
We sent out our newsletter last week. If you didn’t get it, you need to sign up immediately. In our “Hang out with us online” section, we include a link to a Rick Roll. See below.
Nine (9) of you clicked on this link. This is amusing because this is perhaps the lamest Rick Roll of all time. According to Wikipedia:
Rickrolling is an Internet meme typically involving the music video for the 1987 Rick Astley song “Never Gonna Give You Up”. The meme is a bait and switch: a person provides a web link that they claim is relevant to the topic at hand, but the link actually takes the user to the Astley video. The URL can be masked or obfuscated in some manner so that the user cannot determine the true destination of the link without clicking. When a person clicks on the link and is led to the web page, he or she is said to have been “Rickrolled”.
Our link was neither masked nor obfuscated. Now, perhaps our “Rick Roll link” wasn’t a true Rick Roll because of this fact. I’ll leave that one to the philosophers and blog commenters. And now back to your regularly scheduled beer programming.
Also, don’t click on this.
Stupid business trips getting in the way of brewing
Someone whose name rhymes with Shmoel got called away on a last minute business trip, leaving us with approximately “not enough brewers.” So we won’t be able to brew tonight.
Note: As you can see from the link, Joel travels via Segway to all business engagements. Now you know.
Monday Night quoted in the LA Times on beer label art
Yesterday the LA Times ran a story about craft beer label art. But not just any story about craft beer label art. A story in which Monday Night receives a little bit of quote love. What should you do with this information? You have a myriad of decent options:
- Read the article
- Share the article with friends
- Leave an insightful comment on the article
- Don’t throw up on yourself
Our Cascade hops are showing the Georgia weather who’s boss
Check out these cute little guys.
Those are our Cascade hops shoots, growing like gangbusters. So what if it hailed on Sunday and snowed on Monday? These tasty beer ingredients are resilient. They remind me of a young Joel Iverson.
Joel had to save them from being weedeaten (there is no way that’s NOT a word) on Saturday. And thus Joel’s first contribution to Monday Night of 2010 was fulfilled.
Meanwhile, in little ol’ Georgia, big ol’ AB InBev makes a splash
The New York Times recently ran a story about AB InBev’s plans to reduce water usage in beer production… blah blah blah… from 5 liters of water per liter of beer to 3.5 liters of water per liter of beer… blah blah blah… by 2012… blah blah bl?
WHAT. AB InBev has been using the Cartersville brewery north of Atlanta to test some of these water-saving methods.
The Budweiser brewery in Cartersville, Ga., is less than 50 miles from Atlanta, a city exploding with growth. In late 2007, it was already one year into what unfolded as a historic nearly three-year drought that swept through the Southeast…
[T]he 8-million-barrel-a-year capacity brewery conducted a difficult top-to-bottom audit of every single plant process. Though water is obviously a key beer ingredient, a big portion of each bottle’s water footprint is devoted to cleaning, cooling and steam production, he said.
By reclaiming rinse water and reusing it for heating and cooling, the brewery reduced net water use in the power house to almost zero. Today, the brewery consumes only 3.1 liters of water per liter of beer, below the company’s 2012 goal.
So that’s pretty sweet. Good to see Georgia get some brewing props, even if AB InBev is at the root. Also, water reclamation is cool. True story.
Hey Atlanta Weather, what’s going on? P.S. No brewing.
Let the record show. We were planning on brewing some Eye Patch Ale tonight. But the rain coupled with cold does not bode well for our chances of being able to complete said brewing of said Eye Patch.
So perhaps we’ll hold off… Yep. We’ll definitely hold off. Brewing tonight is canceled.
MillerCoors seeks to innovate by looking at what they did 100 years ago
MillerCoors is testing a new beer, dubbed Batch 19, based on a pre-Prohibition recipe found in the archives of Coors in Colorado. The beer will be sold starting in April on draft in select areas, none of which is Atlanta. Chicago, Milwaukee, San Francisco and Washington will be getting Batch 19 first.
Batch 19 is named after 1919, the year right before Prohibition.
I’m actually a little excited to try this beer, if it ever makes it down our way. Reading Ambitious Brew by Maureen Ogle got me pretty fired up about America’s fine brewing history.
In other news, Miller Lite will soon be rolling out a new bottle which, according to Peter Swinburn, chief executive of Molson Coors Brewing Co., is supposed to:
“explode the flavor more”
I kid you not. Actual quote. I couldn’t make that up.
Also, that’s what she said, Mr. Swinburn. That’s what she said.
Image source: kristisanders23