Monday Night captures the hard-to-reach “Idiot” demographic
Awhile ago we developed a website to help you figure out if it was Monday or not, IsItMondayNow.com. We will be the first to tell you that there are easier methods to determine whether or not it is a Monday. A calendar, for instance. Or asking a friend. Or not being an idiot.
This website is still getting a fair amount of traffic, so we did a little investigating. Apparently 40% of our search traffic is coming from the keywords “is it monday” and “is it monday?” Since we happen to be the first Google result for these searches, we get clicked on. I’m just wondering how often you have to Google what day it is to figure it out. Over 300 times per month seems to match up with our statistics.
I’m going to call this a marketing coup. The idiots are attracted to great beer like Joel to a scrapbooking convention. Discuss.
Yes. But is it Monday? :-)