Insightful and/or irreverent feedback requested on our vehicle wrap design

Dec 30, 2011   //   by Jonathan   //   Blog, MNB: legitimate business  //  9 Comments

We have the opportunity to wrap a 2006 Chevy HHR with our logo. “Opportunity” is perhaps an optimistic word, given that the HHR has been discontinued. Chevy claims that it’s because people weren’t buying them. Hopefully they’ll still buy beer that’s advertised ON them.

Still, we aren’t the kind of guys that look a gift horse in the headlights. So we’ve whipped up a design for our new chariot. We need to go to the printer soon, but we can still make some tweaks, so please let us know what you think!

P.S. Should we put anything on the roof? Do helicopter pilots and truck drivers deserve our love?

9 Comments

  • Nate Baker December 30, 2011 at 3:37 pm

    I’m thinking the “Monday Night” text is too low for when I’m driving this through traffic. I don’t want people to think it’s a Mad Men advertisement accidentally.

  • Ryan December 30, 2011 at 3:45 pm

    I agree, put the name at the top and the slogan lower. Also there are lots of blank yellow spots where you could fit a “Monday Night” in black. think of the Monster wraps, they have their names all over the damned thing!

  • Nick Sigler December 30, 2011 at 3:51 pm

    Hey Jonathan, you guys have done a great job with your branding. Huge kudos.

    As far as this car goes, the “Weekends Are Overrated” statement and the figure silhouette are the stars of the show. It’s kind of mysterious, but in a really cool way. My only thought is that you may be missing an opportunity to identify yourself on the back of the car. You’ll certainly catch people’s eyes with this bold design, so maybe give them more of a payoff and make the words “Monday Night Brewing” a bit more visible on the back.

    That’s just my 2¢. This is such an awesome venture. I hope things are going well for you!

  • Jeff Putt December 30, 2011 at 8:56 pm

    You need RED on the top or on the sides! The design is really cool but you need an accent color to make the car wrap stand out in traffic. Otherwise, I’m all for the highest and best use for a Chevy HHR — as a canvas, not a car…

  • Russell December 31, 2011 at 12:20 am

    I agree with the previous commenters. Flip the location and size of the slogan with the company name.

  • Señor Brew™ December 31, 2011 at 11:59 am

    I’m going go with irreverent, or maybe even irrelevant, couldn’t you fit some amphibians or large draft horses on there somewhere?

  • Randall December 31, 2011 at 12:30 pm

    Something on the roof for sure. Why not? Go big or go home!!!!

  • Robert January 2, 2012 at 10:51 pm

    Maybe for grins you guys should put the http://isitmondaynow.com site on there somewhere…?

  • Vehicle wrap: Round 2 « Monday Night Brewing | Bringing great craft beer to Atlanta, Georgia January 3, 2012 at 2:12 pm

    [...] folks, we heard you. “Make the logo bigger.” It’s every brand’s dream to have feedback from [...]

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