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Monday Night Brewing (Atlanta, GA) is seeking sales and marketing interns for Fall 2014 to join our incredibly good-looking team. The internship requires 16 hrs/week minimum.

This is an unpaid internship however class credit is offered where applicable and stipend is available for full-time interns.

Qualifications:

  • Must have strong communication skills, both written and verbal
  • Must be able to work a flexible schedule, including weekends and evenings as necessary
  • Must have a willingness and ability to step in wherever needed
  • Must be physically able to move kegs
  • Must be 21+
  • Must be a self starter with excellent task management skills

Responsibilities:

  • Representing the brand and brewery at beer festivals, pint nights, etc. during night/weekend events
  • Training and overseeing beer festival volunteers
  • Writing notes to new and loyal accounts
  • Keeping Salesforce.com contact information up-to-date and current
  • Assisting sales team out in the market
  • Interacting with retail and distributor customers

Optional, but not required:

  • Opposable thumbs
  • Lover of monster movies

Monday Night Brewing is a craft beer company founded in 2011 based in Atlanta, GA. Our slogan, “weekends are overrated,” embodies all that we do. We brew balanced, flavorful beers for weeknight consumption and believe in making the best out of each day. Even weekdays. Read more about us on this website (duh).

Please email resume with cover letter and salary history to careers [at] mondaynightbrewing [dot] com. Cover letter should include why you would like to join our team, why weekends are overrated, and why you are the ideal candidate. Seriously, we read cover letters. And we’re really good at spelling.

“All work and no play makes Jack a dull boy” — English Proverb

Most folks need to be challenged at work to feel fulfilled. That said, being challenged is hard. Doing difficult things all the time can stress you out. If your colleagues are bringing their A-game everyday, then they’ll appreciate an opportunity to bring more play to the office. This is where outside-the-office corporate events can be a lifesaver, and there isn’t a better corporate event location than a craft brewery.

If creating a fun and excited corporate culture is one of your company’s goals, mixing up your routines is a must. A change of venue can bring a lot of new energy and engagement to recurring corporate events such as:

  • staff meetings
  • re-training
  • continued education

At Monday Night Brewing, our space has everything you need for a productive event. We’ve got a projector for presentations or videos, an excellent sound system (we regularly host musical acts), and ample space for a large group.

Happyyyyyyyyy [hours are the best] — Pharrell

Sometimes the best way to facilitate a more interconnected office environment is to get your employees connecting with each other after business hours. Monday Night regularly hosts corporate happy hours for all sorts of businesses. Many companies choose to get creative with their happy hours. One company decided to put on a “murder mystery” happy-hour where they brought in a local theatre group to put on a show while they enjoyed some MNB brews. Google put on an Oktoberfest  happy hour complete with a full-on polka band.

corporate event location polka

Google’s Polka Baby rockin out!

 

Everybody likes recognition. Everybody loves craft beer! Give your customers and colleagues the best of both worlds by hosting customer appreciation events or employee award nights at a brewery. Monday Night has cornhole sets and a custom made shuffleboard table to take the fun factor up another notch.

If you’re thinking (correctly) that Monday Night Brewing would be an ideal corporate event location for your company’s next function, check out our Private Tours and Events page for more info.

America’s palate is changing. Everyday, more folks are choosing artfully crafted beers that complement their food and expand their taste horizons. Experts are projecting this trend will continue. A crafty bar-owner or restaurateur can capitalize on the craft beer phenomena and increase beer sales with a strong craft beer list. This post will explain how you can craft [oh I’m on a roll now] a craft beer list that will increase beer sales and turn your local beer aficionados into your regulars.

The India Pale Ale is the quintessential craft beer in the last few years. Unfortunately, too many bars seem to think craft beer drinkers always want IPAs because they sell the most. Folks who choose craft beer want to have choices!

“Variety is the spice of life and platitudes will make you money!” — Alexander the Great

Make room for new beers from local breweries.

Offering new and/or small-batch beers shows that you’re in tune with the local craft community and that you’re committed to giving your customers a novel experience. Monitor how quickly it takes you to go through a keg – your customers speak with their wallets, so be sure to reorder the local beers that do well.

Pick beers that match the climate and season.

Increase Beer Sales with warming dark beers in the winter

Increase beer sales with refreshing beers in the summerHot summer days get most craft beer drinkers thirsting for lighter, straw-gold colored beers and fruit-citrus flavors. These characteristics are found commonly in wheat beers such as German weizenbier (including hefeweizen) and Belgian witbier.

Cold winter nights call for dark beers such as stouts, porters, and scotch ales for many. These dark beers are generally higher ABV and contain sweet and smoky flavors that people associate with warmth. They’re perfect when your beer blanket could use an extra layer!

Pick beers that complement the food being served.

Creativity is generally a good thing in craft beer. Subsequently, craft beers can vary substantially within the same style. This makes using a generic beer-food pairing guide difficult for crafts. Breweries such as Bell’s Brewery Inc., Shipyard Brewing Co., Sierra Nevada Brewing Co., and Monday Night Brewing understand that struggle.

For instance, at Monday Night Brewing, we recognize that Fu Manbrew is no ordinary Belgian-style wit. We throw a smidge of ginger into Fu Manbrew which imparts subtle ginger aroma and flavor. Like most Witbiers, Fu Manbrew pairs excellently with fish and citrus fruits. Unlike most Witbiers, Fu Manbrew also pairs fantastically with salads and spicy foods. Monday Night, the previously mentioned breweries, and many others recognize that each beer has its own unique characteristics and shedding light on those variations will help everyone make most of their dining experiences.

Be on the lookout for the next post in this series. We’ll be discussing how to balance mainstream and craft beers to increase beer sales and profits for your bar or restaurant.

Taco-Mac-BOTM-choose-your-brews

[poll id="13"]

This March, you get a chance to change history. Or at least change the malts and hops we order. We are brewing a limited batch of beer for Taco Mac‘s Beer of the Month program in June: TMac Daddy. The name has been chosen. The beer style has not. We couldn’t agree with the Taco Mac folks and almost got into a slapfight with them, so would appreciate it if you’d help us decide. We narrowed it down to a Porter, a Single Hop Pale Ale, and a Belgian Dubbel.

Vote, and help us avoid an awkward slapfight.

One of the most common questions we get on the brewery tour is:

What are the steps you took to move from homebrewing to this?

As you might imagine, this is an impossibly complex question to answer. Still, as 2013 wraps up, I’d like to recap what has been the most significant year for us thus far. As our long-time readers are aware (thanks mom!), we used to blog more regularly, chronicling our journey as we opened our own brewery. We still want to do that. The truth is, 2013 has simply been too crazy to sit down for any length of time and collect our thoughts. Lucky for you, I’m feeling sentimental today. Before we get into how to start a brewery, I’d like to recap our year – paying special attention to the most meaningful events in our eyes:

Whoa. It’s notoriously difficult to survive as a brewery. The margins are slim, competition for taps and shelf space is becoming fierce, and capitalization is key. We entered 2013 with a lot of uncertainty, only knowing that we had to try to make work what we’d been investing our time, money, and efforts in for 6 years. We will enter 2014 with a more defined plan, an ever-growing appreciation for our city and the folks that make Atlanta great, and a desire to produce even better beers in the coming year.

So, what are the steps one takes from homebrewing to starting a brewery? First, one must name each of their fermenters after a Bryan Adams song.

have-you-ever-really-loved

Once you’ve done that, the rest is easy. All you have to do is…

  1. Raise enough money. But in order to raise enough money, you have to know what you are spending it on. Which means you have to decide what size brewery to invest it, what part of town you want to be in, and what style of beers you want to brew. Which means you have to develop a business plan, with completely naive sales projections, utility costs, ingredient costs, marketing costs, labor costs, keg costs, etc.
  2. Develop your recipes. You can’t build a business plan with accurate costs and volume projections without having recipes finalized.
  3. Gain distribution. But in order to gain distribution, you need to understand the distribution laws in your state, talk to distributors, convince distributors that you are going to be the most culturally significant thing since Kanye West, and negotiate contracts. Oh, do you know a lawyer you can convince to work for back rubs and IOU’s?
  4. Convince your significant other and family that you aren’t crazy. You’re on your own here… good luck.
  5. Build out a brewery. You’ve got to get that thing licensed before you build it out, however. And licensing depends a lot on where your brewery is located, so good luck with that too. Do you have enough cold storage? Dry storage? Room for expansion? Are you going to use silos for grain, either now or in the future? Will you be open to the public at all? Are you prepared to spend money for 9 months without a cent coming in the door?
  6. Sell your beer. Which is harder than you might think. Even if your beer is great, there are more and more good options these days, and if you make the sale, you’re usually taking the sale away from another brewery. It’s sad, but true.
  7. Repeat. And along the way, relax and have a homebrew.

In all seriousness, it’s been an insane, white-knuckled roller-coaster ride so far. But we wouldn’t trade it for the world. We love what we do, we love pouring ourselves into a product that enables community. And heck, it’s still fun to talk about.

Here’s to an even better 2014!

Sampler-12-Pack-front-650

So you like Monday Night beers, but you aren’t sure which one you like best? Pick up a Case of the Mondays. Yeah, we’ve got that Fu Manbrew, that Eye Patch Ale, and that Drafty Kilt to quench your thirst. But what’s that 4th beer peeking out?

IS THAT SERRANO EYE PATCH?! It is. The mythical, mysterious Serrano IPA has made it’s first (and only) appearance in bottles, but it’s only available in our new Sampler.

This bad boy is shipping this week, so ask your package stores to start stocking*!

*Makes a great stocking stuffer