This March, you get a chance to change history. Or at least change the malts and hops we order. We are brewing a limited batch of beer for Taco Mac‘s Beer of the Month program in June: TMac Daddy. The name has been chosen. The beer style has not. We couldn’t agree with the Taco Mac folks and almost got into a slapfight with them, so would appreciate it if you’d help us decide. We narrowed it down to a Porter, a Single Hop Pale Ale, and a Belgian Dubbel.
Vote, and help us avoid an awkward slapfight.
We are excited to partner up with Three Piece Suit Football this year. What is Three Piece Suit Football? Tackle football. Played by grown men. In suits. Come out and see what it’s all about Saturday, Feb 1 at 2pm. Boulevard Crossing Park, which is at 500 Englewood Ave, Atlanta.
One of the most common questions we get on the brewery tour is:
What are the steps you took to move from homebrewing to this?
As you might imagine, this is an impossibly complex question to answer. Still, as 2013 wraps up, I’d like to recap what has been the most significant year for us thus far. As our long-time readers are aware (thanks mom!), we used to blog more regularly, chronicling our journey as we opened our own brewery. We still want to do that. The truth is, 2013 has simply been too crazy to sit down for any length of time and collect our thoughts. Lucky for you, I’m feeling sentimental today. Before we get into how to start a brewery, I’d like to recap our year – paying special attention to the most meaningful events in our eyes:
- January: Opened our tasting room to the public.
- March: Launched 6-packs of Fu Manbrew, Eye Patch Ale, and Drafty Kilt
- March: Voted best local brewery at Hawktoberfest
- April: Launched Blind Pirate Double IPA
- May: Named one of “10 Up-And-Coming Breweries to Watch” in Huffington Post
- July: Fu Manbrew wins gold at US Beer Open
- October: Named one of 13 of Travel + Leisure’s “America’s Coolest Breweries”
- October: Kicked off Black Tie Series of one-off, high-style beers with Hipster Fresh Hop Harvest Ale
- Quadrupled monthly production from January – December (from “really tiny” to “a little less tiny”)
- Grew staff from 3 full-time to 9 full-time and 40 part-timers
Whoa. It’s notoriously difficult to survive as a brewery. The margins are slim, competition for taps and shelf space is becoming fierce, and capitalization is key. We entered 2013 with a lot of uncertainty, only knowing that we had to try to make work what we’d been investing our time, money, and efforts in for 6 years. We will enter 2014 with a more defined plan, an ever-growing appreciation for our city and the folks that make Atlanta great, and a desire to produce even better beers in the coming year.
So, what are the steps one takes from homebrewing to starting a brewery? First, one must name each of their fermenters after a Bryan Adams song.
Once you’ve done that, the rest is easy. All you have to do is…
- Raise enough money. But in order to raise enough money, you have to know what you are spending it on. Which means you have to decide what size brewery to invest it, what part of town you want to be in, and what style of beers you want to brew. Which means you have to develop a business plan, with completely naive sales projections, utility costs, ingredient costs, marketing costs, labor costs, keg costs, etc.
- Develop your recipes. You can’t build a business plan with accurate costs and volume projections without having recipes finalized.
- Gain distribution. But in order to gain distribution, you need to understand the distribution laws in your state, talk to distributors, convince distributors that you are going to be the most culturally significant thing since Kanye West, and negotiate contracts. Oh, do you know a lawyer you can convince to work for back rubs and IOU’s?
- Convince your significant other and family that you aren’t crazy. You’re on your own here… good luck.
- Build out a brewery. You’ve got to get that thing licensed before you build it out, however. And licensing depends a lot on where your brewery is located, so good luck with that too. Do you have enough cold storage? Dry storage? Room for expansion? Are you going to use silos for grain, either now or in the future? Will you be open to the public at all? Are you prepared to spend money for 9 months without a cent coming in the door?
- Sell your beer. Which is harder than you might think. Even if your beer is great, there are more and more good options these days, and if you make the sale, you’re usually taking the sale away from another brewery. It’s sad, but true.
- Repeat. And along the way, relax and have a homebrew.
In all seriousness, it’s been an insane, white-knuckled roller-coaster ride so far. But we wouldn’t trade it for the world. We love what we do, we love pouring ourselves into a product that enables community. And heck, it’s still fun to talk about.
Here’s to an even better 2014!
Monday Night Brewing (Atlanta, GA) is seeking sales and marketing interns for Spring 2014 and Summer 2014 to join our incredibly good-looking team. Spring internship requires 16 hrs/week minimum. Summer internship full-time.
This is an unpaid internship however class credit is offered where applicable.
- Must have strong communication skills, both written and verbal
- Must be able to work a flexible schedule, including weekends and evenings as necessary
- Must have a willingness and ability to step in wherever needed
- Must be physically able to move kegs
- Must be 21+
- Must be a self starter with excellent task management skills
- Representing the brand and brewery at beer festivals, pint nights, etc. during night/weekend events
- Training and overseeing beer festival volunteers
- Writing notes to new and loyal accounts
- Keeping Salesforce.com contact information up-to-date and current
- Assisting sales team out in the market
- Interacting with retail and distributor customers
Optional, but not required:
- Opposable thumbs
- Lover of monster movies
Monday Night Brewing is a craft beer company founded in 2011 based in Atlanta, GA. Our slogan, “weekends are overrated,” embodies all that we do. We brew balanced, flavorful beers for weeknight consumption and believe in making the best out of each day. Even weekdays. Read more about us on this website (duh).
Please email resume with cover letter and salary history to careers [at] mondaynightbrewing [dot] com. Cover letter should include why you would like to join our team, why weekends are overrated, and why you are the ideal candidate. Seriously, we read cover letters. And we’re really good at spelling.
So you like Monday Night beers, but you aren’t sure which one you like best? Pick up a Case of the Mondays. Yeah, we’ve got that Fu Manbrew, that Eye Patch Ale, and that Drafty Kilt to quench your thirst. But what’s that 4th beer peeking out?
IS THAT SERRANO EYE PATCH?! It is. The mythical, mysterious Serrano IPA has made it’s first (and only) appearance in bottles, but it’s only available in our new Sampler.
This bad boy is shipping this week, so ask your package stores to start stocking*!
*Makes a great stocking stuffer
Atlanta Beer Week is upon us again. Prepare your liver, and prepare your soul. We have planned much less than last year, but have tried to plan cooler stuff, so there’s no excuse to not hang out with us.
- Saturday, October 19: Decatur Craft Beer Festival, 12pm-5pm. If you don’t have tickets yet, you might not be able to get in. =(
- Monday, October 21: Olde Blind Dog Brookhaven Beer Dinner, 6pm. Come try Fu Manbrew, Drafty Kilt, Blind Pirate and a surprise beer (!) paired with amazing Irish pub fare for ONLY $25!! This has date-night written all over it. Call (404) 816-5739 to make a reservation.
- Tuesday, October 22: Epic Beer & Cheese at The Porter, 6pm. ‘Nuff said. First come, first served.
- Tuesday, October 22: SausageFest Beer & Food Pairing at Johnnie MacCracken’s, 7pm. Celebrate Oktoberfest with beer and food pairings for only $25!! This will be awesome you guys. Reserve your seat by posting to the Johnnie MacCracken’s Facebook page, or just join us day of.
- Wednesday, October 23: Tap Takeover at Exhibit Ale, 5pm.
- Wednesday, October 23: Tap Takeover at Stout Brothers, 6pm.
- Thursday, October 24: The Georgia Pine Beer Dinner, 7pm.
- Friday, October 25: Progressive Cask in Decatur, 5pm. We’ll be drinking 3 casks with a new ingredient added at each of 3 different Decatur pubs.
- The Marlay House: Eye Patch cask with Galaxy hops (yumm) [5:30p]
- Square Pub: Eye Patch cask with Galaxy hops (yumm) AND dry hopped with Orange Peel (yumm) [7:00p]
- The Brickstore Pub: Eye Patch cask with Galaxy hops AND Orange Peel (yumm) AND rum-soaked light-toasted oak chips (YUMMM) [8:30p]
- Friday, October 25: Tap Takeover at TAPS
All Week LOOOOOOOONG
- TAP Gastropub: All week long TAP will donate $1 to Ties That Matter for every Eye Patch and Fu Manbrew sold. AND, if you bring a tie to donate to Ties That Matter, the nice folks at Tap will buy you a Drafty Kilt. How cool are they?!