Attention all you boring people who are interested in “laws” and “government” and “paperwork.” Have we got news for you!
We just received federal label approval for our Eye Patch Ale and Drafty Kilt Scotch Ale. Next step is to start filing some state paperwork, which we will begin doing… NOW. Below are the final labels. [...]

I was digging through the archives last night and found one of the first beer labels we ever created. In fact, it’s so old that we didn’t even have a name for ourselves yet. The beer was called Farvonpüpen Pünken Brau. It was a pumpkin beer. We named it Farvonpüpen because we were immature and [...]

Response on the first pass of our Drafty Kilt Scotch Ale label was overwhelmingly positive, but there were a few changes we felt would make it stronger:

We made the kilt look less like a Scotty Dog and more like a kilt
We added “mother-in-law” back into the description
We made the hat a little bigger

I also played [...]

Thanks for all of your feedback on our first label. Now it’s time for Round 2. FINISH HIM! FATALITY!
Next up, our Drafty Kilt Scotch Ale. Be sure to click on the picture for a larger version. I realize some of you will be clamoring for a plaid tie and/or suit. And I understand the draw. [...]

I’m looking for your feedback. Does this eye patch look better than the the original? I left the sides of the label off, so disregard that. We are just looking at the actual eye patch itself. Comments appreciated!

So maybe you’re right. There are many comments proclaiming the awkwardness of the eye patch in our new label mockup, which I guess is what happens when I try to freehand something. I think what we should be shooting for, in terms of look and style, can be found here:

Source

We’ve taken our sweet little time pulling together label mockups ever since we unveiled our new logo earlier this year, mostly because we have definite opinions and want to make sure we get things right. First up is the Eye Patch Ale. Expect the Drafty Kilt label soon, at which point you should hopefully be [...]