The Search for God and Guinness
I am currently reading The Search for God and Guinness by Stephen Mansfield. I’m about halfway through and so far it is excellent. If you love beer and beer history (I’m looking at YOU, Maureen Ogle), this is a must-read.
That is all. Please return back to your regularly scheduled Friday activities.
Why we love beer
It’s no surprise that we love beer. If it IS a surprise, you clearly have trouble drawing reasonable conclusions from what you have read. But why do we love beer? Our reasons are varied, and we’d love to hear yours. Here are some of my top reasons, in no particular order:
Beer is alive. The element [...]
A stout dilemma
Many people have preconceived, often false, notions of stouts. This glorious beer has a heavy color and a heavier name (in-laws are stout, not beers, right?). People tend to associate the following traits with this heavy outward appearance:
Bitter
Thick and rich
High alcohol
This is the subject of a recent New York Times article, which does a good [...]
Better baseball teams command higher beer prices
The Wall Street Journal published an interesting article today on the correlation between a ballpark’s winning percentage and the cost of the beer there. I’m admittedly not the biggest baseball fan (I blame it on one massive failure of a year playing Little League), but beer and economics is right up my alley. Beer prices [...]
Labels as art in craft beer
There’s an interesting (and short) article in Metro about “The art of the six-pack.” And I quote:
“The craft beer industry is a very creative industry,” explains Matt Polacheck, Art Director at Brooklyn-based Shmaltz Brewing, whose Coney Island Craft Lagers line features colorful, sideshow poster-inspired labels. “The artful labels tie in to the whole culture of [...]
The basics of marketing a brewery: name and logo
Recently we’ve been writing a column for a new online beer magazine, Beer Connoisseur. I’ve even got to the point where I spell “Connoisseur” correctly on the first try. A couple weeks ago we ran an article about the basics of marketing a new brewery. I’d like to present a slightly updated version of that [...]
The coolest guys in the world are interviewed
In a moment of weakness, Eric over at HolzBrew thought it would be a good idea to interview us about the process of starting a brewery. Eric soon realized the folly of this interview request, but nevertheless he followed through with it.
Read the interview in its entirety. Do it, you big pansy.
You didn’t even click [...]
