The phrase “Go big or go home” has become a part of our American psyche. But without an ultimate goal in mind, what’s the point? Sometimes we have to train ourselves to intentionally think smaller, for the greater good. Our small ideas, small homebrews, and small garage gatherings turned into something we never thought possible. Our CEO Jeff had the pleasure of explaining this phenomenon to TEDxGeorgiaTech in the short video shown below.
Jeff, as well as our two other founders, Joel and Jonathan, did not expect their Monday evening brewing sessions to turn into one of the largest breweries in Atlanta. Our main focus was to collaborate and grow our relationships through the medium of beer. Nothing more, nothing less. What once was a group of 50 people in Jeff’s yard doing just this turned into taproom tasting tours with hundreds of people on average and a production quota of over 5 million bottles to be brewed this year. As for the beer, each brew speaks for itself with the awards received from national beer competitions. Such as the gold medal for the Bourbon Barrel Drafty Kilt at the Great American Beer Festival and the silver medal for the Laissez-Faire Cabernet Barrel-aged Wheat Wine at the World Beer Cup this spring.
None of this would have been possible unless Monday Night started small. There were never big expectations from these fun nights in Jeff’s garage, which has made our journey into the beer industry that much more rewarding. A camaraderie of friends, family, and guests were always the most important aspect, and this hasn’t changed since we started brewing in 2006.