We’re about to celebrate our 5th anniversary, which in some ways is celebrating our 10th anniversary. We started brewing beer in the garage 10 years ago. Walk down memory lane with us, and also hear from our creative brewer, Josh Johnson, on what makes this year’s anniversary beer so special.
The phrase “Go big or go home” has become a part of our American psyche. But without an ultimate goal in mind, what’s the point? Sometimes we have to train ourselves to intentionally think smaller, for the greater good. Our small ideas, small homebrews, and small garage gatherings turned into something we never thought possible. Our CEO Jeff had the pleasure of explaining this phenomenon to TEDxGeorgiaTech in the short video shown below.
Jeff, as well as our two other founders, Joel and Jonathan, did not expect their Monday evening brewing sessions to turn into one of the largest breweries in Atlanta. Our main focus was to collaborate and grow our relationships through the medium of beer. Nothing more, nothing less. What once was a group of 50 people in Jeff’s yard doing just this turned into taproom tasting tours with hundreds of people on average and a production quota of over 5 million bottles to be brewed this year. As for the beer, each brew speaks for itself with the awards received from national beer competitions. Such as the gold medal for the Bourbon Barrel Drafty Kilt at the Great American Beer Festival and the silver medal for the Laissez-Faire Cabernet Barrel-aged Wheat Wine at the World Beer Cup this spring.
None of this would have been possible unless Monday Night started small. There were never big expectations from these fun nights in Jeff’s garage, which has made our journey into the beer industry that much more rewarding. A camaraderie of friends, family, and guests were always the most important aspect, and this hasn’t changed since we started brewing in 2006.
Our tasting room didn’t start out looking cool and hip. It look a lot of work. We started with a shell of a room, and it took 4 months start to finish. Check out all 4 months of construction in less than 2 minutes, courtesy of OxBlue, leading up to our grand opening. OxBlue, our fine neighbors up the street, specialize in construction cameras and wireless outdoor cameras. Also beer cameras. WOOHOO!
Have you ever wondered exactly what is going on at the brewery? Of course you have, you creeper. See below for an *almost* live feed of the brewery, provided by OxBlue. You will have to manually refresh this page for updated images. This page will also have a permanent home here:
I wish this security footage had sound…
On Sunday, a deer crashed through a plate glass window at Taco Mac Windward, ran around a little bit (probably looking for Monday Night beers on a Sunday), and exited through a door.
In the process of busting the glass, the buck lost on antler. =(
But, antlers grow back. =D
Why would a deer bust into a Taco Mac? According to the AJC:
These days, male deer “have a higher testosterone level, which increases their aggression,” said Don McGowan, senior wildlife biologist in the Social Circle office of the Georgia Department of Natural Resources.
Sound like anyone else you know?
Thanks to Beer Street Journal for the video
Just listen to some of this stuff. Two of my favorite quotes, from Alvin Holmes hisself.
Man you gon’ turn everybody into wino!
When I have cocktails, I drank Chivas Regal!
Thanks to Simon for sending it over to us.