New digs
As you might have noticed, we’ve decided to update our website to coincide with our launch. There are a few things we’ve been wanting to highlight, such as events we’ll be participating in and where you can find our beer in and around Atlanta. We’ll do our best to keep these parts of the site updated, and will be adding them in the next few days.
I should note that we didn’t spend 4 weeks user testing this new site design. Nor did we spend 1 week user testing it. It was actually closer to 12 minutes. So if you find anything wonky, would you be so kind as to leave us a comment?
We’d also love to hear what you think of the new design. We’re trying to maintain our old blog feel but add a little bit of the “Look, we’re actually selling beer now!” grown up attitude.
Ever heard of Facebook?
Apparently we hadn’t. Until yesterday. We’ll be interacting more on Facebook in coming months, after creating our very own account yesterday. If you’re into poking and thumbs upping and Farmville, check us out!
But seriously, we need 25 fans to get a vanity URL. And we want a vanity URL like it’s our job.
UPDATE: Thanks to Chris, lucky #25, you can now find us here: http://www.facebook.com/mondaynight ? how’s THAT for an immediate ROI on social media? Well… at least an immediate ROI on being a URL dork.
Buy stuff from us on the internet
Astute readers will notice a small change to our navigation bar. Something we have titled “Store.” If you click on it, you’ll see this:
And in this store is where you will be able to purchase pretty much the most Monday-riffic t-shirts and pint glasses at ridiculously low prices. $10 for the highest quality American Apparel t-shirts we could find, and $12 for a set of 4 glasses. Suggestion: Christmas presents. All of them. Order soon, because Joel is in charge of shipping.
Last chance* to sign up for our newsletter!
We send our monthly newsletter out about twice per year. Yeah, let that sink in. It’s not that we forget, it’s more like we get off by being withholding. But we’re feeling generous, so we thought we’d let you in on a little secret. Another newsletter is in the works. And if you’d like to be one of the lucky/annoyed few to receive it, SIGN UP NOW! FREE FREE FREE! NO MONEY DOWN! WE SWEAR WON’T SELL YOUR EMAIL ADDRESS TO SOME KING IN SOMALIA!
Okay seriously, sign up here.
And here’s what our past newsletter looked like. Nice, right?
*Note: this is not the last chance to sign up for our newsletter. That was a lie.
Monday Night captures the hard-to-reach “Idiot” demographic
Awhile ago we developed a website to help you figure out if it was Monday or not, IsItMondayNow.com. We will be the first to tell you that there are easier methods to determine whether or not it is a Monday. A calendar, for instance. Or asking a friend. Or not being an idiot.
This website is still getting a fair amount of traffic, so we did a little investigating. Apparently 40% of our search traffic is coming from the keywords “is it monday” and “is it monday?” Since we happen to be the first Google result for these searches, we get clicked on. I’m just wondering how often you have to Google what day it is to figure it out. Over 300 times per month seems to match up with our statistics.
I’m going to call this a marketing coup. The idiots are attracted to great beer like Joel to a scrapbooking convention. Discuss.
Switching from Monday Night Brewery to Monday Night Brewing
Over the next couple weeks we will be switching our domain from MondayNightBrewery.com to MondayNightBrewing.com. Please be advised, in case any super scary technical stuff happens to your internets.
We will also be changing conspicuous things that say “Brewery” to “Brewing,” such as our logo. You are not going crazy, we are simply keeping everything consistent since we legally need to be “Brewing” instead of “Brewery” on our beer labels.
Carry on.
We built a new website to distract everyone from the fact that we are canceling brewing tonight
First, to get it out of the way, there is no brewing tonight for the following reasons:
- The NCAA finals
- It’s supposed to be 31 degrees tonight
- Joel doesn’t want to get his new shoes dirty
Second, we’ve [finally] got a new website. We make no guarantees that this one won’t change, we’re simply trying it out for now. If you notice anything that isn’t working correctly or could be better, please let us know. Honest feedback is appreciated, unless it’s from Travis. That guy is a total Lame-asaurus Rex.