I recently received the following e-mail:
A few of my good friends and I, like you, have gotten together to brew some beer. We have spent a good part of the last two years finding a brewer, creating the recipe (countless nights of batch tasting) and polishing our look. At the end of the day we came up with a most delicious light color, light flavor 8.7% wheat wine. We have been calling it Lumberjack Malt Liquor. We hope to create some big waves within the high-brow community of the 40oz consumer. We live in Los Angeles and work in the entertainment industry and our adventure into brewing started as a hobby but we are having so much fun we have extended our goals and would one day like to see our product next to Steele Reserve, Old English and Colt 45 on the store shelves.
He then goes on to say:
We started brewing our first 10,000 gallons and had sent our artwork to the label maker when we found your Lumberjack Oatmeal Stout during a trademark search. We would like to seek your approval for use of the name so that we can continue with our venture.
Being the benevolent Malt-Liquor-Loving guys that we are – we conceded and have allowed them to take the name unopposed (our legal team is not that good). Our only request was that they send us a few samples. Now we just need to find a new name for our Stout. Come to the brewhaha this Saturday, taste it for yourself, and after a few beers you might have a good name for us.