And thus begin the headlines for Budweiser’s American Ale, the savior of beers and babies alike. I won’t get into a review of the beer or discuss its technical merits (a great write-up can be found over at It’s the Beer Talking). I haven’t tried it, and don’t find myself clamoring to try one either.
But here’s the thing. How pretentious do you have to be to name something “American Ale”? Sure, they’re probably trying to boost their status as a domestic brewery after being acquired by InBev. Though I have a feeling the American Ale was in the pipeline long before the takeover. Allow me to personify Budweiser for a second:
Hey, planet earth. Remember beer? Yeah, we invented that. But until yesterday beer was all lagers. Well we invented this other thing called “ale.” You’ll love it. It’s American, so you know it’s good.
My worst fear is that this American Ale will somehow find its way overseas and give foreigners (especially foreign beer lovers) another reason to hate us.