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“The eye patch looks awkward”

04.24.2009 | 0 Comments

So maybe you’re right. There are many comments proclaiming the awkwardness of the eye patch in our new label mockup, which I guess is what happens when I try to freehand something. I think what we should be shooting for, in terms of look and style, can be found here: Source

Eye Patch Ale label mockup

04.23.2009 | 12 Comments

We’ve taken our sweet little time pulling together label mockups ever since we unveiled our new logo earlier this year, mostly because we have definite opinions and want to make sure we get things right. First up is the Eye Patch Ale. Expect the Drafty Kilt label soon, at which point you should hopefully be

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Eli pays his debts

04.21.2009 | 6 Comments

So we won a little beer blogger fantasy football league last year. No big deal [subtext: BIG DEAL]. As winners, we were promised a local 6-pack of microbrew. Most of the participants [subtext: LOSERS] paid their dues promptly. Some of them, including Eli “The Delinquent Beer Man” Shayotovich, did not. Eli blogs over at Confessions

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Brewing canceled tonight

04.20.2009 | 2 Comments

Sorry everyone, brewing is canceled tonight. I realize this is highly irregular, since we canceled 2 weeks ago. Rest assured, we have good reasons. We have a lot of beer carbonating, not a lot of beer ready to drink I am sick Joel is lame and can’t make it till later anyway On the plus

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Interview with a Brewer: Dogfish Head

04.16.2009 | 7 Comments

Brewing recap: “We know girls” edition

04.14.2009 | 4 Comments

Despite a rocky start to the day, last night’s brewing turned out quite well. We brewed a batch of our Eye Patch Ale with a few minor tweaks to give it a little more hop character (mostly bittering and flavor). There was a good crowd, including quite a few females. Let’s be honest, there have

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Brewing is ON!

04.13.2009 | 0 Comments

Sorry for the late notice. We’re brewing the Eye Patch Ale tonight. Hopefully the weather will hold out.

Stay tuned…

04.13.2009 | 0 Comments

This weather is currently looking pretty dicey. We want to brew if at all possible, but can’t say it’s a definite yet. Check back before you load up the car. If anyone is driving by Joel’s house today, stop in and give him a hug. He’s scared of lightening.

Beer Connoisseur magazine coming soon

04.10.2009 | 0 Comments

Beer Connoisseur, a new beer magazine, is launching an online version next month, joining the ranks of DRAFT Magazine and All About Beer. Why so special? They’re based in Atlanta, “Official home of awesome” and up-and-coming Southern beer destination. Beer Connoisseur is being started by two gentlemen, Lynn Davis and Chris Miller, beer lovers to

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It’s strange.

04.09.2009 | 1 Comment

The weeks that we don’t brew are inevitably worse. I think brewing has become something of a weekly catharsis for us, a way to regroup and pour ourselves out into something that we are passionate about. But why exactly? There’s an obvious social angle to all that we do, which is great. But I also

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Beer Wars special event movie on April 16

04.08.2009 | 0 Comments

On April 16, craft beer lovers nationwide will be gathering in movie theaters to watch Beer Wars. What, you may ask, is Beer Wars? According to the press release: Live from Los Angeles, an evening dedicated to celebrating the world of craft beer and the American entrepreneurial spirit. With over 95 million beer drinkers, beer

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We built a new website to distract everyone from the fact that we are canceling brewing tonight

04.06.2009 | 8 Comments

First, to get it out of the way, there is no brewing tonight for the following reasons: The NCAA finals It’s supposed to be 31 degrees tonight Joel doesn’t want to get his new shoes dirty Second, we’ve [finally] got a new website. We make no guarantees that this one won’t change, we’re simply trying

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Hop City grand opening

04.03.2009 | 6 Comments

We unfortunately couldn’t make the Hop City grand opening party yesterday, but we’re still dern excited about it. Hop City is a specialty beer (and wine) store opening near the new 5 Seasons, across the street from Octane. Owner Kraig Torres will stock 1000 varieties of beer [please raise pinky to corner of mouth now].

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Interview with a Brewer: Shmaltz

04.01.2009 | 0 Comments

Do us a solid and take this survey

03.31.2009 | 4 Comments

Caveat: Atlanta people only. Otherwise you will find yourself extremely lost about 3 questions in. It should only take about 3 minutes and we would love you forever*. Please send any other Atlanta people you know to this survey as well. Thanks a ton! UPDATE: great response and we maxed out the survey! Thanks everyone.

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Just a quick note to say that we are brewing tonight

03.30.2009 | 0 Comments

You: “But I don’t know what to do with this information!” Us: “It’s pretty simple. Come brew with us.” You: “But I only like crappy beer.” Us: [pause] “Never mind.” We’ll be brewing up another batch of our Eye Patch Ale this week, with some slight variations to the flavoring hops. Jeff has also decried

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We would like a pirate ship limo, please

03.26.2009 | 7 Comments

Does anyone have a spare $35K lying around? If so, have WE got an investment opportunity for YOU! A near-mint 1998 pirate ship limo. Should you choose to purchase this fine automobile for us, we guarantee that we will put it to good use, peddling our Eye Patch Ale from here to Dead Man’s Bluff.

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Brewing recap: “Wit or Witout You” edition

03.24.2009 | 0 Comments

Last night we brewed our unnamed Belgian wit beer for the first time since last fall. This is always a crowd pleaser in summer months so we’re excited to see how it turns out. We’re even more excited since we hit our target gravity on the nose. Why is this a big deal? It’s not,

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Blind IPA taste test (and brewing tonight)

03.23.2009 | 3 Comments

We’re getting very close to final recipes for our Drafty Kilt Scotch Ale and Eye Patch Ale (IPA). When I say “final” I mean “pre-production final,” as we’ll probably have to tweak a few things based on translating our batch size from gallons to barrels. Saturday we ran a blind taste test of our IPA

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Beer quote of the day from Frank Zappa

03.20.2009 | 1 Comment

“You can’t be a real country unless you have a beer and an airline – it helps if you have some kind of a football team, or some nuclear weapons, but at the very least you need a beer.” (Compliments of “Peter”)

How to call yourself a guru without being a tool

03.19.2009 | 19 Comments

Apparently it can’t be done. Thus the current uproar surrounding my title: Marketing Guy and “Outside-the-box” Guru I meant this to be purely tongue-in-cheek. Jeff’s title, “CEO Guy and Supreme Beer Chancellor,” is wacky enough that people don’t think he’s serious. Same with Joel’s “Operations Guy and Taste-testing Ninja.” But some people (including my brother)

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Monday Night recap (Excited hops edition)

03.18.2009 | 2 Comments

Monday was pretty much awesome. Some new folks, some old folks, and just enough rain to keep it interesting. We had some stellar beers on tap, including the Eye Patch Ale and Drafty Kilt Scotch Ale. We also tasted our 1-week-old double IPA. Gravity was down to 1.021 from 1.070 in a week, which is

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