In what will surely go down as one of the most enjoyable Monday Nights in history, last night we reviewed our 27-page operating agreement. Yes, beer was involved. Drafty Kilt, specifically. Operating agreements are rarely sexy, and ours is no exception. However, it’s important that we take the time upfront to hammer out how our
Well… not really. But kind of. As you have probably forgotten, we’ve settled on brewing less to give us more time for the boring business stuff we need to do to work towards launch. And tonight we cash in our “boring business stuff” check to review an enthralling 27-page operating agreement, full of legalese and
Attention attention, all concerned parties. You will be both amazed and pleased to know that we have purchased 200 tap handles, which will begin production shortly. The tap handles in question will look very similar to the ones below, except they will be more 3D and probably bigger, depending on what size screen you are
2010, as I’m sure you all marked on your calendars 3 years ago, is the year of Monday Night’s launch. And while we are still on track to launch this year, there is also much still left to do. Until now we’ve had business planning meeting approximately “whenever we needed to.” But now that we
John over at The Business of Beer sat down with us as part of his new The Startup Dialogues series. We talked about building a name, logo, and packaging for a new brewery. Check it out. Leave a comment. Heckle the locals.
Yes folks, that’s right. We’ve got schwag. They will look similar to this, except they will be made of high quality American Apparel fabrics instead of computer screens. We will be selling them at Monday Night events, so go to the ATM now and grab some cash. $10 gets you the first production MNB shirt.
Attention all you boring people who are interested in “laws” and “government” and “paperwork.” Have we got news for you! We just received federal label approval for our Eye Patch Ale and Drafty Kilt Scotch Ale. Next step is to start filing some state paperwork, which we will begin doing… NOW. Below are the final
I just realized we officially have 666 blog posts, so I had to post another one to avoid flaming fireballs of death. Next week we will be officially submitting our labels to the appropriate government authorities for approval. They will remain largely unchanged from the versions we have posted here and here, with one small
Yesterday we were featured on Creative Loafing’s website in an excellent article written by Jeff Holland, with special photographic guest, Matt Altmix. That’s right, we’re big time. I encourage you to read the article in full, as it is a great example of how journalism works. You will notice that the number of quotes attributed
We’ve been working on our 6-pack carrier, in addition to the tap handles. While we have made a couple minor changes since mocking it up, this is essentially where we stand. As always, we’d love your feedback. If you knew nothing about us, would this 6-pack carrier give you the right impression about our brand?
We are in the midst of the all-important tap handle design process. Most future MNB consumers will have one of two first experiences with the brand: Seeing a six pack on the shelf Seeing a tap at a bar or restaurant The second experience is arguably the most important because we craft beer drinkers are
Dear villains, All of your carefully constructed plans have been foiled. Under cover of dark, you wanted to steal our beer names and slap them onto an inferior product. But before you had a chance to do so, we filed for trademarks. The process was grueling and the online trademark application was less than user-friendly,
A new beer magazine, Beer Connoisseur, launched their online site last week (a print version will be following soon). Why is this important? Because we are officially blogging for them on how to start a brewery under the title, “From Our House to the Brewhouse.” Sign up for a free account if you want to
We had a special visit on Monday from Glenn Golden, the head honcho at JailHouse Brewing, a soon-to-be microbrewery opening up in Hampton, GA. We’ve been following JailHouse for awhile now and it was great to finally connect. Glenn is a few months ahead of us in terms of schedule, and unlike us is not
Caveat: Atlanta people only. Otherwise you will find yourself extremely lost about 3 questions in. It should only take about 3 minutes and we would love you forever*. Please send any other Atlanta people you know to this survey as well. Thanks a ton! UPDATE: great response and we maxed out the survey! Thanks everyone.
We’re getting very close to final recipes for our Drafty Kilt Scotch Ale and Eye Patch Ale (IPA). When I say “final” I mean “pre-production final,” as we’ll probably have to tweak a few things based on translating our batch size from gallons to barrels. Saturday we ran a blind taste test of our IPA
We listened. We took appropriate time to process your comments. We found some more time to tweak the logo. And here it is:
Thanks again for all of your feedback. As of this post, a whopping 87% of voters chose concept B. And with a sample size of 113, I?m inclined to believe that this is statistically significant. If you haven’t voted yet, be sure to do so. Interestingly enough, most of the comments seem to be votes
First off, I hereby declare this week THE WEEK OF THE LOGO. Second, I went back and revised the logo based on some of the feedback that kept cropping up: Loosen the tie a bit Unbutton the top button So. Which do you prefer? A or B? Click to see the image larger. Vote in
Wow. 36 comments in a little over 24 hours? You guys aren’t playing around. And all in all, the feedback on the new logo is very positive. Which reaffirms a lot of the work that went into this logo, thankfully. Please do continue to leave feedback. We aren’t going to change out the monk overnight
First, in case you were wondering, there’s no brewing tonight. Baby Teddy has thus decried. Second, we’re finally ready to introduce our new look. With a focus on the weeknights comes a focus on celebrating the work week. Hence the guy in the suit with the loosened tie. First person to guess who the inspiration
Today I opened my mailbox to a note from a Monday Night Brewery faithful in Washington, D.C.: 3 J’s: I have attached what I consider to be Monday Night Brewery Pint Glass Pornography. This is not safe for work! What you see is an MNB Pint Glass fully supplied with Troegs’ Nugget Nectar Imperial Amber.