With the opening of our 2nd production facility this fall, we decided it was time we took a look at our entire portfolio to see how the beers coming out of the Garage will fit in. After weighing many different options, we have some pretty exciting changes to announce, including two new core beers, a complete overhaul of our packaging, and a bold new look. These new beers (and new cans) should start rolling out in late September!
Two new beers will round out an already solid core lineup. We have never released a pale ale, so it took us awhile to brew one worthy of the Monday Night name. Han Brolo is that pale ale. It is hazy and crushable, brewed with tons of wheat malt and Simcoe, Mosaic, and Mandarina Bavaria hops to give it a nice, juicy bite.
And for our next trick… Dr. Robot. Dr. Robot is a blackberry lemon sour, brewed on a pilsner base and then soured. This is one tart, refreshing beer, and the blackberry and lemon additions add complexity and flavor. These two beers will take the spots of Eye Patch Ale and Nerd Alert.
We’re moving all core beers, seasonal beers, and Black Tie beers to 12oz cans. Core and seasonal offerings will be in 6-packs. Black Tie beers, such as Bourbon Barrel Drafty Kilt, will come in 4-packs. Boom. You’re welcome.
We have had the same packaging for almost 6 years now, and while it has served us well, it hasn’t been as versatile as we’d like, given the current craft beer environment. After an extensive design process involving hundreds of designs, consumer testing, and a bunch of whining, we’ve landed on something we’re amped up about.
The new packaging will accentuate the necktie, which has always been a core part of who we are. The necktie symbolizes our journey from white collar to blue collar, where we realized it’s more important to love what you do than to be paid well for something you don’t enjoy. We will also use a predominantly white background with bold colors and patterns to distinguish individual beers. This new direction keeps our core identity, but allows us to be a bit more free and playful with new designs and beers moving forward.
We can’t wait to get these new cans into your grubby, beer-loving hands.