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Drafty Kilt Scotch Ale label mockup


Thanks for all of your feedback on our first label. Now it’s time for Round 2. FINISH HIM! FATALITY!

Next up, our Drafty Kilt Scotch Ale. Be sure to click on the picture for a larger version. I realize some of you will be clamoring for a plaid tie and/or suit. And I understand the draw. But since we can only launch with two beers, we need to create as much consistency and precedence as possible between these two labels. We hope to get crazier with future beers, but not until people understand the premise of our labels, which could take a few years.

Honest feedback appreciated and expected, you stupid mouth-breathers.


22 thoughts on “Drafty Kilt Scotch Ale label mockup

  1. I understand the need for consistency/lack of tartan or plaid, but I always think of a red plaid when I think of Scotland. Their flag is blue, though, so maybe this comment is just a waste of time.

    The hat does make me think of Sandy, the head greenskeeper in Caddyshack:

    Sandy: I want you to kill every gophers on the golf course!
    Carl Spackler: Correct me if I’m wrong Sandy, but if I kill all the golfers, they’re gonna lock me up and throw away the key…
    Sandy: Not golfers, you great fool! Gophers! The *little* *brown*, *furry* *rodents* -!
    Carl Spackler: We can do that; we don’t even have to have a reason. All right, let’s do the same thing, but with gophers -!

    Keep up the good work, gentlemen. I especially like the kilt wafting in the wind.

  2. I think you got it right on the first try on this one. It looks very cool. How long until I can buy it in Virginia?

    As perhaps the first person to interview you fellas, I think maybe I deserve exclusive first online review rights. C’mon maybe?

  3. Sorry to be dense… but why does the label say “Monday Night Brewing” and not “Monday Night Brewery”?

  4. change the color guys, plaid or green or red. Your going to get some confused consumers otherwise.

  5. I agree with what others have already said, change it from the blue to a red or green (I think red would be best personally) and you’ve got a winner. And I think the quote is great.

  6. I think you have to work in a plaid (tartan) pattern.

    Is that a kilt in the bottom right or a Scottish terrier? I’m assuming that you are going for kilt, but my first thought was terrier.

    Last – Would bagpipes slung over his right (label left) shoulder be too busy?

  7. Great the way it is. Not too busy or loud and you’re basically using the scots flag as a color template, which I think a lot of people will get. Classier than a plaid kilt or tie.

    love the devil’s dictionary.

  8. Well done. No comments on the design. It works well, I think.

    Per Caitlin’s comment, I don’t get the switch to Monday Night Brewing. You have built up Monday Night Brewery as a brand for a couple years now, and it is unique–tying into your history as a place for people to come on Monday nights. Every other beer company is called XXXXX Brewing Co. Don’t float the mainstream!

  9. Caitlin and John A (frequent commenter):

    Good eyes. It has recently come to our attention that we are not legally able to call ourselves “brewery” on labels unless we have an actual brewery, which we will not at the outset because of contract brewing. We are still deciding on the best approach to take long-term, but one non-negotiable is having “brewing” instead of “brewery” on the labels.

    John A: “Don’t float the mainstream”? Seriously? I’m disappointed. I think “Weekends are overrated” would have fit better.

  10. What happened to the quote from “Rowdy” Roddy Piper?

    I also agree with the color scheme. Light blue makes me think of bottled water, not a “dark, malty beer”

    Overall, I think it’s a great logo and look forward it to stocking it in my refrigerator!

  11. Sheesh. Lawyers….
    I say you should take a stand and remove the word “not” from the Surgeon General’s Warning. That’ll teach them to mess with your label!

    MMMM…a few hours til I hit the new 5 seasons….

  12. I like it. My only thought is the hat looks a bit unnaturally “perched” on top of his head. Maybe a little tilt to go along with his loosened tie? Good color. Being of Scottish decent, I know you can stir up trouble (or show ignorance) with the wrong tartan.

  13. umm…what happened to the “mother-in-law” part of the flavor description? anyway you could keep that? gives y’all an irresistible humor/personality vibe thing.

  14. I like it. Brand is so important in business. I love the hat. You keep the origial design, with a twist on the type of beer. I like it.
    On a side note. I have been following you guys for some time now. This week, I made a decision. I want to follow you. I have set a 3 to 5 year plan. I am starting my own brewery.
    I wish I wish I could support you guys more. But I am pulling for you all the way. It had been done before. And you guys, I hope are the next.

  15. JB, I love these labels. Just thought you might like to know that! Even though I at first glance thought the eye patch dude was a surgeon (I quickly realized my mistake – all I had to do was READ THE NAME OF THE BEER).

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