So I’m sitting here drinking a Dogfish Head Palo Santo Marron (quite good, by the way). I’m reading the description. The last few sentences go:
At 10,000 gallons each, these are the largest wooden brewing vessels built in America since before Prohibition. It’s all very exciting. We have wood. Now you do too.
Quite subtle, Dogfish Head. They really snuck that sexual reference in there. While this wordplay isn’t quite Monday Night’s style, it did get me thinking about little branding elements or slogans other microbreweries employ. Craft breweries generally have more free reign than most companies with this type of thing. Though Terrapin did mysteriously rename their Wake-N-Bake the Coffee Oatmeal Imperial Stout for no apparent reason.
Do you have any favorite phrases from craft beer branding?