Rock Art Brewery in Vermont got a pretty interesting note from lawyers at Monster Energy Drinks’ parent company, Hansen Beverages.
Your client’s use…of VERMONSTER in connection with beer will undoubtedly create a likelihood of confusion and/or dilute the distinctive quality of Hansen’s MONSTER marks.
Essentially Hansen is threatening Rock Art Brewery with legal action for trademark infringement for their Vermonster Barleywine. Rock Art Brewery has decided to fight, despite their lack of deep pockets. Hear from Rock Art’s owner, Matt Nadeau:
We’ll be following this story with interest. And we’re obviously rooting for David in this David vs. Goliath saga.