MillerCoors is testing a new beer, dubbed Batch 19, based on a pre-Prohibition recipe found in the archives of Coors in Colorado. The beer will be sold starting in April on draft in select areas, none of which is Atlanta. Chicago, Milwaukee, San Francisco and Washington will be getting Batch 19 first.
Batch 19 is named after 1919, the year right before Prohibition.
I’m actually a little excited to try this beer, if it ever makes it down our way. Reading Ambitious Brew by Maureen Ogle got me pretty fired up about America’s fine brewing history.
In other news, Miller Lite will soon be rolling out a new bottle which, according to Peter Swinburn, chief executive of Molson Coors Brewing Co., is supposed to:
“explode the flavor more”
I kid you not. Actual quote. I couldn’t make that up.
Also, that’s what she said, Mr. Swinburn. That’s what she said.
Image source: kristisanders23