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404-352-7703
Monday-Thursday 4-9pm
Friday-Saturday 12pm-12am
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3 thoughts on “The definition of grassroots marketing

  1. Many years ago I did a bit of consulting for Brewtopia in Australia and they where a bunch of IT guys who worked for Red Hat in Sydney who wanted to start a brewery and now they are still going and listed on the stock exchange in Australia .They started off with a viral marketing campaign before they even had a batch of beer brewed for them by a contract brewer .They where crowd sourcing before the term was even coined .

    I told them they needed to sell beer online and direct to customers because its near impossible to get your beer on tap in Aussie pubs unless your a macro brewery .And I also came up with the label your own bottles after working in a microbrewery where I was hand labeling bottles .

    https://brewtopia.com.au/
    https://www.fastcompany.com/blog/fast-company-staff/fast-company-blog/no-small-beer

  2. Just a heads up for those still looking for a coveted Monday Night brew in Nashville, the shady box of beer is now sitting in Centre{source}’s fridge.

    And hey I’ll do some grassroots marketing for you anytime! Free beer is a good conversation starter. =)

  3. Ha! I did the same thing. Check out my site – I aimed to be the first to put Twitter handle on a bottle label – in last video post. This is where things are going, and you nailed it!

    After the video went viral, I had MANY people add me to their accounts – just proves that this stuff works.

    I’ll need to try that “Scotish” Ale

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