Over the past 2 weeks it has been my pleasure to meet with many banks with the express purpose of deciding where we should put our money. I am by trade a marketing guy, and my role with the brewery is Marketing Guy and Master of Mind Control. Not exactly the one you would peg as a lover of banking, especially when Jeff deals with numbers and ROI and spreadsheets on a daily basis.
However, I’ve really enjoyed it. I find myself enjoying all aspects of starting a business, even if they aren’t necessarily my strong suit. As we’ve been moving closer to launch, we’ve spent a lot of our energy putting the right team in place ? a lawyer, an accountant, a t-shirt vendor, and yes ? a banker.
While our immediate banking needs will be pretty basic, we like to think of this relationship as a long-term commitment. We are relational fellows (we did start out of a bible study, after all), and strive for strong relationships from everyone we interact with. That obviously includes our end consumers, but it also includes the guy with the coat and tie handling our money. Just take a look at our logo and you’ll see the appreciation we have for coats and ties.
So here’s to you, banker dudes. Thanks for doing the boring stuff so we can make beer.