Kegs will represent a significant investment for us. Apparently stainless steel is the new black. And it’s worth its weight in gold. But while we have an idea of how much beer we will be able to sell, we still have to decide in what quantities we will be selling it.
There are 2 primary keg sizes: 1/2 barrel (BBL) an 1/6 BBL. A 1/2 BBL is 15.5 gallons, and 1/6 BBL is 5.16 gallons. There are also non-standard sizes such as 1/4 BBL, but we’ll leave those to the weirdos. Most craft breweries have a mix of 1/2 BBL and 1/6 BBL. Why?
- 1/2 BBL kegs are the standard, and are best for bars or restaurants where they are moving through the beer fairly quickly. There is also less picking up/dropping off of empty/full kegs since you are leaving more at the establishment. And of equal importance, selling in larger volumes allows you to offer discounts to the establishment.
- 1/6 BBL kegs are great because they take up much less space, don’t put as much pressure on an establishment to move a certain beer, and give an establishment a less costly (in absolute dollars) way to try a new beer.
So the question for us becomes: What mix of 1/2 and 1/6 BBL do we buy, given our goals and the type/number of establishments we want to be in? It’s a tough question. Which is why I’m going to leave it to Jeff, the spreadsheet guru.
Image source: dmmaus