Naming our Belgian wit has proved trickier than we thought. We got a lot of great response from our last call to arms, but I’m still left feeling, well, witless.
Here’s the issue: Wit’s End appeared to emerge as the crowd favorite, though there were some other great names thrown in the mix. However, I have some trouble connecting the name “Wit’s End” to a strong character, like the Eye Patch = Pirate and the Drafty Kilt = Scotsman. Sure, we could make the stretch to a jester, but if you’ve had our Belgian wit, I think you’ll agree that it deserves a money-maker of a name. (I also mean that literally.)
And not to belabor the point, but I wish the name of the wit could somehow be connected to the style of beer, if only tangentially. We tried to do this with our other names:
- Eye Patch is named after a pirate, and the IPA has its origins on the sea, from the journey from England to India. A stretch? Yes. But we had to get that pirate in there.
- Drafty Kilt is a Scotch Ale, so… Scotland. Kilts. You know.
- Laissez-Faire Barleywine takes forever to age, so you just have to leave it alone and let it do its thing (the laissez-faire principle of economics).
We had some decent traction on this front, specifically with the names
- Weatherman Wit
- Partly Cloudy Wit
What are your thoughts on all of this? Does anything else come to mind? Is Weatherman Wit an awesome enough name? Are we barking up the wrong tree? What if we just call it “Witless” in honor of the naming troubles we’ve had?