Naming our Belgian wit has proved trickier than we thought. We got a lot of great response from our last call to arms, but I’m still left feeling, well, witless.

Here’s the issue: Wit’s End appeared to emerge as the crowd favorite, though there were some other great names thrown in the mix. However, I have some trouble connecting the name “Wit’s End” to a strong character, like the Eye Patch = Pirate and the Drafty Kilt = Scotsman. Sure, we could make the stretch to a jester, but if you’ve had our Belgian wit, I think you’ll agree that it deserves a money-maker of a name. (I also mean that literally.)

And not to belabor the point, but I wish the name of the wit could somehow be connected to the style of beer, if only tangentially. We tried to do this with our other names:

  • Eye Patch is named after a pirate, and the IPA has its origins on the sea, from the journey from England to India. A stretch? Yes. But we had to get that pirate in there.
  • Drafty Kilt is a Scotch Ale, so… Scotland. Kilts. You know.
  • Laissez-Faire Barleywine takes forever to age, so you just have to leave it alone and let it do its thing (the laissez-faire principle of economics).

We had some decent traction on this front, specifically with the names

  • Weatherman Wit
  • Partly Cloudy Wit

What are your thoughts on all of this? Does anything else come to mind? Is Weatherman Wit an awesome enough name? Are we barking up the wrong tree? What if we just call it “Witless” in honor of the naming troubles we’ve had?

12 thoughts on “Witless

  1. “Weatherman Wit” is the best I’ve heard so far.
    Here is some brainstorming…
    “Wit Collar Ale”–Character is middle-market Private Equity Associate
    “Stuff Wit People Like”–a lot of possible characters…but not very PC
    “Three Sheets to the Wit”
    “Wit Child”–beer for pregnant ladies??? Possible liability issues???
    “Witkid” sounds like wicked…could be good for halloween??
    “Wit for a King”…could have a goofy King as your mascot

  2. How about “At Wit’s End”? With a peninsula and a lighthouse, the beer shaped like a Wit glass or a lighthouse like a glass?

  3. Laissez-faire seems less tied to a character, much like “Witless” (can I get a Witless?!) or “Wit’s End” appear to be. Coming up with a name is driving you out of your minds.

    If you want to invoke a character, though, I’m not sure a Weatherman would be it, although it does make for a decent name. I think you’d have to give a good look at crazy folk. For some reason, Jack Nicholson comes to mind. I’m thinking something in relation to McMurphy from One Flew Over the Cuckoo’s Nest, or Jack Torrance from The Shining. Strong, memorable characters that involve the question of sanity.

    Even still, that theme opens up ideas for some great quotes that tie in with mental stability. Oh, and it’d be a good idea to ship some of the next batch up to Virginia so that I may ruminate over this topic a bit more…

  4. how about Ivy League Wit; and you could make reference to some “dry intellectual jokes” (as in like 5 professors laughing sitting around laughing at dry jokes about economics) and even have an “intellectual” character with a pipe or something.

  5. “Dull Wit” would work
    “Twit Wit” would honor your viral web presence and the fact that many people ran into y’all on Twitter first.

    I’m not much of a namer dude, but I also like Wit for a King and Weatherman’s Wit.

    Looking forward to the final product!


  6. I like “weatherman’s wit” : enough of a character I think. Quote Bob Dylan “You don’t need a weatherman to know which way the wind blows” That way, you’ve got a really dimwitted weatherman as a character. AND you’re quoting Dylan. What’s not to like?!?!?

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