Holy late model Chevy HHR, Batman!

In case you couldn’t tell how excited we are to be “bringing the Chevy HHR back” with some smooth-looking Monday Night graphics on our new MondayNightMobile, let me spell it out for you. W-E A-R-E E-X-C-I-T-E-D. Probably unjustifiably so. It’s not like a 143 hp discontinued Chevrolet is the same as the Batmobile. Because it’s actually slightly BETTER than the Batmobile.
CHECK OUT THOSE CURVES!

If you see this sweet hunk of metal around town, let us know! But if you “accidentally” hit it with your grocery cart or slash its manly tires, know this: the wrath of 1,000 Batmans will come raining down upon you. 1,000 BATMANS.
Beer and Super Bowl Sunday
We normally don’t post on anything related to the weekends here at Monday Night Brewing, but this Sunday a lot of beer will be consumed. Not necessarily craft beer. SaveOnBrew put together this nifty little infographic on Super Bowl Sunday and its sordid love affair with beer. Click for a larger view.
Perhaps the most interesting statistic to me?
58% “Go” during the game so they don’t miss the commercials
58% is over half, for you math idiots out there. I also find myself torn – I love football, but as a marketing dork, I also love Super Bowl ads. My ideal scenario would be to wear Oops I Crapped My Pants during the Super Bowl so I could have 4 hours of uninterrupted television. No bathroom breaks, no holding it. Just the good stuff.
Don’t judge me.
Vehicle wrap: Round 2
Alright folks, we heard you. “Make the logo bigger.” It’s every brand’s dream to have feedback from their consumers saying “Make the logo bigger,” so we’re not complaining. Since we’re still in startup mode, this vehicle wrap is a relatively large investment for us, so we want to make sure to get it right. We’re also going to retool the back panel to make our logo more prominent, and put our website on the roof. But the big thing we need to figure out is the side of the vehicle. Here is the original, plus 3 alternates. We’d love your vote on your favorite, as well as any additional feedback you’ve got.
Sidenote: Option 3 was developed with the driver of our vehicle in mind, Gordon. He’s a fan of wizards, and like any craft beer loving man’s man, thought a pink unicorn might add a little “badass” to the car. True, there’s no Monday Night branding on the car per se, but maybe it’s worth it to give Gordon the chariot of his dreams.

“I want fun people to find me”

If I ever go missing I want my picture on a 40 oz beer rather than a milk carton, because I want fun people to find me.
A quote from M on Twitter. I agree with the sentiment, although I think putting your picture on growlers of craft beer would get fun people that are also smart looking for you. If we want to be practical about this.
A 1080 Christmas – this Friday, Dec 16

If you like drinking weeknight beer on non-weeknights, while sitting in Santa’s lap, then we’ve got the party for you. Come out to Sound Table (or, more accurately, the place right next to Sound Table) and support The Global Give. Drinks, music, and Santa. Plus your donation to help kids get Christmas. What could be more festive*?
*True, adding a workshop full of elves would be more festive. But we couldn’t negotiate terms with the Elf Union in time.
A deer busts its way into Taco Mac
I wish this security footage had sound…
On Sunday, a deer crashed through a plate glass window at Taco Mac Windward, ran around a little bit (probably looking for Monday Night beers on a Sunday), and exited through a door.
In the process of busting the glass, the buck lost on antler. =(
But, antlers grow back. =D
Why would a deer bust into a Taco Mac? According to the AJC:
These days, male deer “have a higher testosterone level, which increases their aggression,” said Don McGowan, senior wildlife biologist in the Social Circle office of the Georgia Department of Natural Resources.
Sound like anyone else you know?
Thanks to Beer Street Journal for the video
It is easier to dress like a pirate than a Scotsman
This was the main takeaway from our Hop City beer tasting at Octane this week, in which we gave free pint glasses to those who dressed as pirates or wore kilts.
This makes intuitive sense, once you think about it. A kilt is a commitment. An eye patch is easy. A kilt costs serious money and requires someone who has either really high self esteem or no fashion sense to wear one (sometimes both). An eye patch can be as easy as wrapping a dirty napkin around your eye, in some cases. See below for exactly what I’m talking about.

We’ll start with the pirate family… including the one and only kilt-wearing man we served.

Let not the cuteness of this young pirate fool you. For he will STEAL YOUR BOOTY!

The bird makes the outfit. Unless that’s a part of her arm? In which case I suggest immediate medical attention.

Perhaps he’s not dressed “as a pirate,” but that’s a pirate expression if I ever saw one. I wonder what unfortunate swashbuckling incident led to 4 pirates simultaneously losing sight in their right eyes? Probably an octopus with hot pokers for arms. (And yes, I know the real reason pirates wear eye patches.)

You aren’t fooling anyone, sir. That is a napkin over your glasses. But we’ll count it, because you do look ridiculous, and that’s the first rule of pirate fashion.

Sell it with that face, Captain Duct Tape!

And finally, the cutest pirate couple AAAARRRH-ound.





