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We came home with a W! Monday Night recently participated in the Alltech Craft Brews & Food Fest, in Lexington, Kentucky. We went up against 65 breweries and 325 different beers. In total, we sent 10 beers, and 9 medaled. Slap Fight, Eye Patch, Bourbon Barrel Drafty Kilt, and Blind Pirate Blood Orange IPA all received a Bronze medal. Georgian Imperial, Lassiez-Faire, and Fu Manbrew received Silver. Meanwhile, Garage Series #3, and Tears of My Enemies received Gold. And… wait for it… the 2017 Best In Show overall winner was Tears of My Enemies (we can still hear them crying).

Tears of My Enemies is an 18-year scotch barrel-aged imperial milk stout aged on Batdorf & Bronson Coffee and vanilla beans. This delicious brew has been turning heads since its origination. We talked to Head Brewer and Barrel Program Director Peter Kiley about this beer.

Leo:     What was the idea behind Tears of My Enemies?

Peter:  Well, the first batch of Tears of My Enemies was actually made by my brother, father, and I to commemorate our family cat “Nutkin” who had recently passed. This was actually the second beer I’d ever home-brewed (who would’ve thought). I like to make beers that I would like to drink, assuming that what I like to drink is something that other people would love to taste. I didn’t want to play in to the high alcohol genre, but I did want to create a beer that went against the current style, which for Tears, was big, chewy, and decadent. I also wanted to create a beer that had more components playing together than one stealing the show. I’m a firm believer that the sum of individual parts will always create a better whole. Does it taste and smell the same? Can it be paired with food? Can I be proud of this?

Leo: What about the name Tears of My Enemies, is there a story behind that?

Peter:  Tears was an idea that I believed in, and as the name states I didn’t have a lot of people onboard with the idea. So I’m glad that we could carry it across the finish line and get everyone’s help. It turned out very well.

Leo:     Why Batdorf and Bronson coffee?

Peter:  Their loyalty to us plays into our core beliefs. Our long-time friend Ren has been our Ride or Die coffee guy since our beginning. Because of their loyalty to us we will always remain loyal to them for personal consumption, for our business consumption, and for our beers here at Monday Night.

Leo:     How would you, the creator of this beer, introduce Tears of My Enemies to someone who is entering the craft beer world for the first time?

Peter:  Well to start, I believe a lot people have preconceived opinions that state “I don’t like dark beers”. I like to think that Drafty Kilt is a prime example of what you might think a dark beer should taste like, but it doesn’t. For this beer, I didn’t want to get a thick “desserty” side, but I definitely wanted that to be a “backbone” of the beer. If I was to describe this beer to someone who didn’t really drink craft beer, and try to make it appealing enough for them to try, I would state: the alcohol is high but it’s got flavors designed to emulate some of your favorite foods. So, when you try the beer, you smell and taste flavors of campfire-roasted marshmallows, maybe even S’mores. Hints of chocolate, milk chocolate-chip cookies, and extremely smooth flavors that remind you of dessert. When you have your palate and your nose align, you’re going to have, as we say at the brewery, a “club banger”. The lingering notes of scotch on the back end complete the overall experience.

During the interview, Peter mentioned “beer alone without a story, especially craft beer, is a really big injustice”. The barrel program at Monday Night has had great success over its young life, and continues to grow with sights on our new facility dedicated to barrel-aged and sour beers. All-in-all, we are happy to announce we’ve brought the Commonwealth Cup home to the ATL!

Monday Night Brewing (Atlanta, GA) is seeking a seasoned Senior Market Manager to join our small team. This is a full-time position, with competitive base salary and commission offered. Position is based in Atlanta, GA.

Reports To

Sales Director

Qualifications

  • 5+ years outside sales experience
  • 2+ years management experience
  • Ability to work some nights and weekends
  • Exceptional communication skills, both written and verbal
  • Strong management, leadership, and presentation skills
  • Strong knowledge of craft beer
  • Be a team player
  • Highly energetic and thrive in a fast-paced, dynamic environment

High Level Goals

  • Deepen Monday Night Brewing relationships with accounts & wholesaler partners in your territory
  • Grow on & off premise sales volume in your territory
  • Manage & coach direct report(s)
  • Grow Monday Night brand awareness
  • Conduct in-field training for market managers & distributor partners

Responsibilities

  • Build long-term relationships with key on- and off-premise retail accounts
  • Oversee market manager’s time & effort to maximize sales
  • Develop product knowledge & sales strategies with direct report(s)
  • Track expenses & operate within quarterly expense budget
  • Manage and run promotions, events, and festivals with direct report(s)
  • Maintain and update CRM (Lilypad) regularly
  • Communicate and work side-by-side with distributor partners including:
    • Training on our beers and brand
    • Managing POS & marketing material inventory
    • Creating programming & incentives to drive sales
    • Managing all aspects of new item launch
    • Develop strategies to determine efficacy of sales strategies and procedures

Direct Reports

Market Manager(s)

Success Metrics

  • Point of distribution growth
  • Sales volume growth in territory
  • Development of events & features that grow brand awareness & affinity in market
  • Consistent execution at 85% or higher for chain grocery ad feature
  • The selected candidate will be required to pass a background check as a condition of employment.

To apply, please go to: https://careers.hireology.com/mondaynight/127120/description. Please note: Applications without cover letters will not be reviewed.

We checked “Meeting The Mayor” off of our Brewery Bucket List. Atlanta Mayor Kasim Reed recently joined us for the groundbreaking of our new location, “The Garage”. One of our founders, Joel Iverson, opened with a few words about the new project. He hearkened back to our homebrewing days in the garage.

“Monday Night Brewing was a gathering place and facilitator for discourse and relationships.”

The message of creating both community and economic development in the West End defined the morning. The Garage is projected to create more than new 30 jobs and $43 million in economic development.

Atlanta Mayor Kasim Reed highlighted our decision to build within City limits again, investing in Atlanta and a part of the city that has tremendous potential.

“When Monday Night Brewing’s expansion opens in September, it will become the first manufacturing brewery with two locations in the State of Georgia – both in the city of Atlanta. There is no question it will be a popular destination for all our residents and tourists.”

He also focused on the economic impact that this project will have on Southwest Atlanta, as well as the influence that we have in bringing other commercial development to the area.

The Garage is located in an area of the West End classified as a Community Improvement District (CID). This CID uses locally generated funds to improve infrastructure, improve security, and provide more public areas. We have also created our own incentive to help the neighborhood called “100k in 100 Days.” This incentive hopes to raise $100,000 for non-profit organizations who are actively helping the local community by hosting approved fundraisers for free at the new location.

Finally, in a gesture of goodwill, one of our co-founders Jonathan Baker presented the Mayor with a bottle of Tears of My Enemies, a Monday Night scotch barrel milk stout, which was recently named Best-in-Show at the Alltech Craft Beer and Food Festival.

Our expansion to the West End has been received with much love, gratitude, and support from the residents, local businesses, and the mayor. It’s been a humbling experience overall, and we hope to continue to pour into the City of Atlanta (pun intended).

Note: The application period for $100k in 100 Days has ended. Stay tuned for details on the non-profits selected to participate!

As we open up the Garage, our West End barrel-aging and souring facility, we want to see it used as a tool to raise funds and awareness for the people and organizations in our city that are making it a better place, with a specific focus on those closer to our neighborhood. We have had the distinct privilege to host both free and deeply discounted events for similar groups out of our first location. We are excited about taking it a step further at the Garage, where we will have room for groups of 5 to 500, with a bar, full A/V setup (projector, microphone, Jock Jams on loop), outdoor courtyard, and deck facing the Beltline.

With that in mind, we have set a goal to help organizations doing good work in our neighborhood, City, and State raise $100,000 in our first 100 days of operation. 

If you would like to submit an event for consideration, you have two options:

  1. We host your fundraising event at the Garage for FREE. That’s right: free space, free beer, free furniture, free staff, and free equipment so that you can be in a position to raise the most money for your cause. Our staff will help you think through getting the most out of your event and share some best practices and ideas we’ve seen from the many other groups we’ve helped and hosted.
  2. We feature your nonprofit on a night when we’re open to the public in our new tasting room. We will post about it on social media, and then we’ll donate 50% of the proceeds from the evening to your cause. You also have the option of including a silent auction if you’d like to raise even more money.

How to apply

Fill out the application below before June 18, 2017 to participate. We will be approving events on a rolling basis. We will not be able to accommodate every request, but will do our best to honor as many as we are able and will give preference based on:

  • Timing and availability – beginning September 25, 2017
  • Cause and proximity to the community
  • Your ability to execute your event. We will give you all the help we can, but a successful event that raises a lot of money needs plenty of helping hands

What we ask of you

  • Use of your logo and the ability to share your story
  • Your commitment to be organized and responsive as we work together

We can’t say we’re proud to disclose this, but our Serrano Eye Patch Ale isn’t an original recipe. We’ve been living a lie for too long and now we’re finally ready to come clean. In preparation for Cinco de Mayo, here is the story of the little beer that helped win a big battle…..

In 1861, things were bleak for Mexico. Their government, nearly bankrupt, was unable to pay off debts to foreign governments. Enraged, Napoleon III (Not the famous one. What a loser.) led French forces through Veracruz towards Mexico City with the intention of taking over the country in response to not receiving his payment.

Cornered near the city of Puebla, Ignacio Zaragoza was in a bind. He knew he needed to fire up his troops, but he didn’t know how. Luckily, the city of Puebla had a local craft brewery, Cervecería del Lunes por la Noche, whose three founders felt they had a plan. They added local Serrano peppers to their already popular IPA, creating a spicy new beer that Zaragoza was able to give to his troops and give them the push they needed to rout the French.

Fast-forward to two years ago. Our founders were on a beer-researching expedition to the Puebla wilderness. Just when all hopes for inspiration seemed lost, they discovered the ruins of that old brewery, Cervecería del Lunes por la Noche. Searching the ruins, they found a single remaining recipe: that Serrano IPA from so many years ago. Upon bringing the recipe back to America and translating the ingredients, they realized it was almost identical to their popular Eye Patch Ale, with the exception of the spicy Serrano peppers.

Celebrate Cinco de Mayo with a cold Serrano Eye Patch Ale. Enjoy the taste of “history” and the defeat of the French.

Note: The following is an April Fool’s Day prank. Don’t fall for it.

ATLANTA, GA – Monday Night Brewing, an Atlanta-based craft brewery, made a big move yesterday in finalizing their acquisition of fellow Atlanta brewery, Sweetwater Brewing Company. The new entity will adopt the Monday Night name and immediately become the 15th largest craft brewery in the United States. This acquisition is consistent with Monday Night’s recent announcement of opening a new barrel-aging and souring location in Atlanta at the end of summer 2017.

The move will eventually bring Monday Night’s Georgia brewery count to three, and is part of a larger strategy to expand their market share and bring their purpose of “deepening human relationships” to as many people as possible.

Monday Night, whose beers frequently dazzle the palate with complex and balanced flavor, purchased Sweetwater with the intent of branching out to a wider demographic looking for simpler, blueberry-flavored beers. The acquisition team at Monday Night was able to negotiate the purchase for three pairs of Chacos, a jug of patchouli oil, some tie-dye supplies, and a list of immature sexual puns.

Digital rendering of MNB logo at Sweetwater patio.

When asked for more information about the acquisition, Monday Night co-founder Jonathan Baker said, “Frankly, we’re just glad to get the sale finalized. We’ve been searching for a light blueberry ale to round out our portfolio, and the fact that it was brewed by actual hippies gives us some real street cred in the craft beer community.” Sweetwater’s Mom, who happened to be on the phone with Baker when we arrived for the interview, expressed her approval of the deal, saying she was “just so proud” of Sweetwater. With fewer responsibilities, the team at Sweetwater is expected to spend the rest of the year attending Phish concerts and perfecting their brownie recipe.

About Monday Night Brewing
Monday Night was founded out of an Atlanta bible study, with a group of guys homebrewing beer on Monday nights as a way to get to know each other better. They brew beers for the weeknight – balanced, flavorful beers that pair well with food.

Digital rendering of new porch and lot.

About Sweetwater
Sweetwater was founded back in the 90s by a college kid with a dream: to make pretty good beer that people would more or less enjoy. They have achieved that goal and more, becoming the biggest craft brewery in Atlanta. They’re known for their flagship beer, SB51 Patriot Extra Pale Ale, and running a lame Twitter account. They also refuse to “float the mainstream”, whatever that means. Sweetwater had no part in the writing of this press release, and we would like to thank them in advance for not suing us over this.

Contact: Monday Night
Jonathan Baker, Marketing Guy and Master of Mind Control
670 Trabert Avenue NW Atlanta GA 30318

Contact: Sweetwater
Sweetwater’s Mom
123 Easy Street, Atlanta GA 30420

APRIL FOOL’S! But in all seriously, we respect the heck out of what Sweetwater has done for Atlanta, this state, and craft beer in general. They’ve paved the way for little guys like us to even have a chance at success, and have been incredibly generous to us with their time and resources along the way. Sweetwater’s IPA was one of the beers that we fell in love with originally, so they will also hold a special place in our heart. Plus, they are really good sports.

Brewing and beer are frequently stereotyped as “men’s worlds”. Beer ads are often targeted at men, using women as little more than props to hold the beer. This way of thinking is not only toxic but also untrue. In 2014, women aged 21-34 represented 15% of ALL craft beer consumption, and drank “above index,” meaning that they consume it at a greater rate than the national average. Though women comprise a larger market segment every year, they are not well represented in industry careers. An overwhelming majority of brewers, brewmasters, and other brewery operating staff are male. Women are consistently underrepresented in positions in brewing, with only 17% of breweries having a female CEO and 4% with a female brewmaster. While women are a major force powering the success of craft beer, the industry itself still has far to go.

Today is International Women’s Day. To help break the stereotype that craft beer “isn’t for women,” we wanted to follow the stories of how our female employees ended up at Monday Night and share their thoughts about working in the brewing industry. We spoke to six of our full-time female employees, including:

We talked about their experiences, positive and negative, to show what it is like to be a woman in a still male-heavy industry.

The Journey to Monday Night

Given the breadth of their jobs at Monday Night, it shouldn’t be surprising that all of our women come from different backgrounds. Kelsey initially joined Monday Night as a bartender, Sarah used to be a paralegal, Carlen worked in TV production, Rachel K. was a bartender in Chicago, Jaclyn worked with a distribution company, and Rachel B. first came to Monday Night through a marketing internship. One thing they all had in common? A love of good beer.

“I seriously had beernerd fan girl moments when I first started my internship” says Rachel B.

Sarah, who made her first foray into the craft brewing industry with Goose Island as a weekend host, says the main perk was being able to “reap the benefits of free shift beer.” However, none of these women joined the industry just to get a free buzz.

“I quickly fell in love with how fascinating beer is,” says Sarah, “Science! History! Food! Culture! I studied anthropology, so the fact that beer ties into every aspect of the development of civilization really caught my interest.”

Carlen, unable to find a full time job in TV production, grew tired of the unpredictability of contract work. Familiar with the Monday Night founders through their homebrewing roots in the garage, she “checked the blog daily, waiting for them to post jobs. […] Working for a brewery wasn’t something I necessarily intended to do, but four years later, I feel so lucky to be a part of it.”  

An Imperfect Industry

Unfortunately, though we work hard at Monday Night to provide an inclusive work environment, we can only do so much to combat sexism in the industry as a whole. Some made light of it and Jaclyn opened with a joke, saying her “personal beer knowledge is challenged, because how can a woman know anything about a man’s beverage?” She then went on to open up about “accounts who take advantage of my contact information, and call/text me at all hours of the night asking me to come hang out or if I’m still awake.” While this is an extreme example, the other women were not immune.

Carlen says that in general women are “not taken seriously, and people are legitimately surprised when we actually know what we’re talking about. Our opinions are belittled because it’s assumed we’re just regurgitating facts and figures that a man must have told us.”

Kelsey echoed this opinion, citing that she doesn’t always feel as respected as her male colleagues.  

Luckily, the future appears to be looking up, and few of our employees felt sexism in brewing was a daily struggle. Rachel K, who has a management position in the company as a sales director, stated her plan to keep the progress rolling, saying

As a hiring manager I think the number one way to support women in this industry is to interview them, hire them when they are qualified, and support them equally as their male counterparts.”

For the Love of Beer

Why stay in a male-dominated industry where people don’t always take you seriously? Love of the game. “Beer is more than just a beverage for me; it’s a conversation starter, a means of celebration, and at times a bit of liquid courage,” says Jaclyn, explaining her love for a drink that she’s built a career around. Rachel B. loves the excitement, and said that “it’s very rarely boring.”

Sarah gushed about her job, saying “I love that it’s mentally challenging and physically active. […] I also love that the industry as a whole is open and collaborative. Craft brewers are all in this together.”

Kelsey also explained her love for it all: everyone’s desire to be the best in every regard and the pursuit of our never-ending quest to have the best product for the best price at the best bar. When asked why she has worked at Monday Night for so long, Carlen simply said, “The people I work with. Monday Night has some of the best in the business, and I feel so lucky to have such an amazing team. The beer’s pretty good too.”

Happy International Women’s Day from Monday Night Brewing! To celebrate, all of the women featured in this article (and a few more) came together to brew the newest member of our Small Batch Series, SMASH the Glass Ceiling, a single hop and single malt ale dry hopped with rose hips and violets, two symbols of the women’s suffrage movement. It’s available in our tasting room starting tomorrow, and 20% of the proceeds from all tours sold on Thursday will be donated to BeLoved Atlanta!