Note: The following is an April Fool’s Day prank. Don’t fall for it.
ATLANTA, GA – Monday Night Brewing, an Atlanta-based craft brewery, made a big move yesterday in finalizing their acquisition of fellow Atlanta brewery, Sweetwater Brewing Company. The new entity will adopt the Monday Night name and immediately become the 15th largest craft brewery in the United States. This acquisition is consistent with Monday Night’s recent announcement of opening a new barrel-aging and souring location in Atlanta at the end of summer 2017.
The move will eventually bring Monday Night’s Georgia brewery count to three, and is part of a larger strategy to expand their market share and bring their purpose of “deepening human relationships” to as many people as possible.
Monday Night, whose beers frequently dazzle the palate with complex and balanced flavor, purchased Sweetwater with the intent of branching out to a wider demographic looking for simpler, blueberry-flavored beers. The acquisition team at Monday Night was able to negotiate the purchase for three pairs of Chacos, a jug of patchouli oil, some tie-dye supplies, and a list of immature sexual puns.
When asked for more information about the acquisition, Monday Night co-founder Jonathan Baker said, “Frankly, we’re just glad to get the sale finalized. We’ve been searching for a light blueberry ale to round out our portfolio, and the fact that it was brewed by actual hippies gives us some real street cred in the craft beer community.” Sweetwater’s Mom, who happened to be on the phone with Baker when we arrived for the interview, expressed her approval of the deal, saying she was “just so proud” of Sweetwater. With fewer responsibilities, the team at Sweetwater is expected to spend the rest of the year attending Phish concerts and perfecting their brownie recipe.
About Monday Night Brewing
Monday Night was founded out of an Atlanta bible study, with a group of guys homebrewing beer on Monday nights as a way to get to know each other better. They brew beers for the weeknight – balanced, flavorful beers that pair well with food.
Sweetwater was founded back in the 90s by a college kid with a dream: to make pretty good beer that people would more or less enjoy. They have achieved that goal and more, becoming the biggest craft brewery in Atlanta. They’re known for their flagship beer, SB51 Patriot Extra Pale Ale, and running a lame Twitter account. They also refuse to “float the mainstream”, whatever that means. Sweetwater had no part in the writing of this press release, and we would like to thank them in advance for not suing us over this.
Contact: Monday Night
Jonathan Baker, Marketing Guy and Master of Mind Control
670 Trabert Avenue NW Atlanta GA 30318
123 Easy Street, Atlanta GA 30420
APRIL FOOL’S! But in all seriously, we respect the heck out of what Sweetwater has done for Atlanta, this state, and craft beer in general. They’ve paved the way for little guys like us to even have a chance at success, and have been incredibly generous to us with their time and resources along the way. Sweetwater’s IPA was one of the beers that we fell in love with originally, so they will also hold a special place in our heart. Plus, they are really good sports.