The story is all too familiar. You’re getting ready to brew a stout when your CEO calls and says he’s not going to make it because he got free court side tickets to the Atlanta Hawks playoff game. It has happened to the best of us, and even Joel and I are not impervious. What [...]

Naming our Belgian wit has proved trickier than we thought. We got a lot of great response from our last call to arms, but I’m still left feeling, well, witless.
Here’s the issue: Wit’s End appeared to emerge as the crowd favorite, though there were some other great names thrown in the mix. However, I have [...]

We’re making some progress. The top 2 character choices right now are:

Weatherman (wits are cloudy)
Jester (wit… you know)

And the top names are:

Weatherman Wit
Scathing Wit
Wit’s End

Unfortunately my contribution: “Walt’s Wit, Man” failed to make the shortlist. I suspect knavery. Any favorites among these? Or fresh ideas? The issue we’ve run into with this beer is that [...]

Okay everybody. You obviously enjoy naming beers. Good thing, because we’re in another pickle… Our Weissguy Hefeweizen started out as a pretty traditional Bavarian-style wheat beer, complete with the ubiquitous orange peel and coriander. But after drinking more of the the wheat beers and determining where this beer fits into our lineup, we decided to [...]

You guys responded in spades when we asked for a new pirate name for our Swashchuckler IPA. Frankly, Jeff didn’t think you were smart enough to come up with any good ideas. One idea quickly rose above the rest:
Eye Patch Ale
A subtle nod to the IPA (Eye… P… A.), the Eye Patch was coined by [...]

Thanks everyone for stupidly ceding your beer name ideas to us for zero monetary consideration. You’re truly generous and/or naive. Of the 13 responses we’ve received thus far, I’ve hand-picked out a few of my favorites:

Eye Patch Ale (a play on IPA… think about it)
Mutiny IPA
Hoppy Plank IPA

Give us your thoughts on these, and suggest [...]

It is with a heavy heart that we retire the name “Swashchuckler.” We love the beer so much, but the name is just too hard to pronounce. Joel has trouble with “vowels,” but this has no bearing on the matter.
And so we open it up to you, dear readers, to provide us with a better [...]