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We’ve had an overwhelming response to our $100K in 100 Days initiative. To summarize:

We have set a goal to help organizations doing good work in our neighborhood, City, and State raise $100,000 in the first 100 days of operation at our new barrel-aging and souring facility, The Garage, set to open in September.

The application process has officially closed, but we have started scheduling events for some wonderful non-profits. We wanted to share the good work of these 19 organizations (and counting) that we will be donating our space, and beer, and time to. Click on an image to be taken to the organization’s website, or scroll down to read more on each organization. We’re looking forward to working with even more organizations in the coming months, so stay tuned!

 

The Organizations (So Far)

The Work

  • The Shirlock Foundation is focused on helping families of college students battling cancer with the financial burden incurred. The foundations name honors Georgia Tech Student, Jonathan Shirlock, who was lost to Leukemia in 2006. Jonathan’s passing motivated his friends to start a fund for students in similar situations “so that something good could result from the sorrow of his loss”.
  • Bearings Bike Shop provides the youth in West Atlanta with a safe and positive environment to thrive in. Teaching our kids how to fix, and maintain bikes allows them to learn a trade, while building character that will help them be successful.
  • In 2014, the CDC reported that 58.9% of youth in Georgia do not have access to exercise equipment. Urban Perform strives to provide a pathway to a healthy lifestyle for those who don’t have the funds or access to a gym. They provide free access to children under 18, and a very low fee to others attempting to allow all people the chance to work out.
  • BeLoved has decided to confront the human trafficking problem in Atlanta head-on. BeLoved Atlanta provides a two-year recovery program for women to escape sexual exploitation and rebuild their lives.
  • Good Sam gives low income families high quality health care for affordable prices. General medical care, dental, mental health, social services, and health education are all available to affected Atlanta residents.
  • The Midtown Assistance Center is focused on helping our local community in crisis. Providing a food pantry, transportation, even Georgia ID cards for employment are among the many services that the Midtown Assistance Center provides to help people get back on their feet.
  • With a focus on the Pittsburg and Adair Park neighborhoods, BluePrint58 wants to foster a healthy community by mentoring at local schools, and promoting healthy living.
  • Headquartered here in Atlanta, The American Cancer Society assists those affected by cancer, The society educates, funds research, and provide support to those not only in Atlanta, but also around the world.
  • The Urban Arts Alliance is focused on blending the art and culture of the East Point area, with businesses to benefit the local community.
  • Since 2003, The Atlanta Police Foundation works to fund high priority projects that enhance the City of Atlanta’s ability to fight and prevent crime. This organization supports the Mayor, the Chief of Police, and the Atlanta Police Department helping the city stay safe as it continues to grow.
  • WeCycle is a non-profit bike shop in Atlanta that provides learning opportunities to maintain bicycles as well promoting healthy lifestyles.
  • Susan G. Komen is helping those affected by breast cancer. Providing breast cancer services at home for those who cannot afford treatment, as well as funding research to find cures, the Susan G. Komen organization is making a difference in Atlanta.
  • Paint Love offers free “transformational art workshops” that focus on people affected by poverty and trauma. Artists work to promote self-esteem, acceptance, and emotional healing throughout the Atlanta area.
  • The Southern Center for Human Rights is an advocate for equality, justice, and dignity in the criminal justice system, specifically in the Southern United States. Focused on representing people of color, the poor, and other marginalized groups, SCHR’s mission is to end mass incarceration, capital punishment, and other criminal justice practices.
  • In an attempt to stabilize Southwest Atlanta, Committed To Communities works to renovate and showcase Atlanta neighborhoods. They also strive to educate the community on the benefits of being a homeowner.
  • PAWkids is focused on helping parents in the Grove Park area, raise their kids with a strong sense of community and spirituality. They help their neighborhood by supporting families and leaving an “imprint” on their youth.
  • The Christmas season is a sensitive time of the year for families in need. Since 1972, The Empty Stocking Fund helps keep the Christmas spirit alive by providing gifts for underprivileged children in the Atlanta area.
  • Boys & Girls Clubs of Metro Atlanta works to save and change the lives of children and teens, especially those who need us most, by providing a safe, positive, and engaging environment and programs that prepare and inspire them to achieve Great Futures.

Monday Night Brewing (Atlanta, GA) is seeking a Private Events Manager to join our small team and assist in private event sales, administration, and management. This is a full-time position. Apply online here.

Reports to:

  • Tasting Room Director

Qualifications:

  • Must be a team player
  • Must be highly energetic and thrive in a fast-paced, dynamic environment
  • Must have strong communication skills, both written and verbal
  • Must have strong management and leadership skills
  • Must have a high sense of urgency
  • Must have strong organizational skills

High-Level Goals

  • Create welcoming, fun, safe environment for all patrons
  • Manage private events at both Monday Night Brewing facilities
  • Develop and execute community programming at both tasting rooms, with particular focus on The Garage
  • Host and entertain retail and distributor accounts at all tasting rooms
  • Be the face of Monday Night Brewing in neighborhoods and community around The Garage
  • Assist in private event sales and administration
  • Ensure all local, state, and federal laws are followed in public tasting rooms at all times

Operations

  1. Handle administrative tasks for Private Events, including but not limited to writing contracts, following up with clients on outstanding and overdue balances, scheduling site visits, ordering custom pint glasses, etc.
  2. Manage public and private tasting room shifts as needed, likely in the evenings and on weekends
  3. Make as-needed presentations to management on unique event programming and ideas to bring more patrons in and keep them here longer
  4. Work with Tasting Room Director to manage budget and P&L for unique programming and non-profit events
  5. Coordinate and communicate all logistics of programming with Tasting Room Director and Tasting Room Manager
  6. Coordinate with Sales Team to host, entertain, and tour retail and distributor partners in tasting rooms
  7. Administrate inbound leads for large groups during public tours
  8. Report any potential maintenance issues to Tasting Room Director, including cleaning, plumbing, electrical, HVAC, furniture, décor, and equipment issues
  9. Assist Tasting Room Director in miscellaneous tasks as needed

Marketing and Outreach

  1. Attend neighborhood meetings, festivals, and gatherings
  2. Actively work to engage with neighborhoods and provide programming that not only brings in revenue but creates community
  3. Develop, execute, and track unique event programming opportunities during off- or non-peak hours in public tasting room that bring in revenue, engage the community, and/or build the brand
  4. Coordinate non-profit events in tasting rooms

Direct Reports

  • Beertenders (only when on duty)

Success Metrics

  • Attendance and revenue generated from special programming
  • Drive private event sales and corresponding revenue
  • Positive reviews on Google and Yelp
  • Positive growth in annual Brand Equity Survey

Apply online here or see application below.

We came home with a W! Monday Night recently participated in the Alltech Craft Brews & Food Fest, in Lexington, Kentucky. We went up against 65 breweries and 325 different beers. In total, we sent 10 beers, and 9 medaled. Slap Fight, Eye Patch, Bourbon Barrel Drafty Kilt, and Blind Pirate Blood Orange IPA all received a Bronze medal. Georgian Imperial, Lassiez-Faire, and Fu Manbrew received Silver. Meanwhile, Garage Series #3, and Tears of My Enemies received Gold. And… wait for it… the 2017 Best In Show overall winner was Tears of My Enemies (we can still hear them crying).

Tears of My Enemies is an 18-year scotch barrel-aged imperial milk stout aged on Batdorf & Bronson Coffee and vanilla beans. This delicious brew has been turning heads since its origination. We talked to Head Brewer and Barrel Program Director Peter Kiley about this beer.

Leo:     What was the idea behind Tears of My Enemies?

Peter:  Well, the first batch of Tears of My Enemies was actually made by my brother, father, and I to commemorate our family cat “Nutkin” who had recently passed. This was actually the second beer I’d ever home-brewed (who would’ve thought). I like to make beers that I would like to drink, assuming that what I like to drink is something that other people would love to taste. I didn’t want to play in to the high alcohol genre, but I did want to create a beer that went against the current style, which for Tears, was big, chewy, and decadent. I also wanted to create a beer that had more components playing together than one stealing the show. I’m a firm believer that the sum of individual parts will always create a better whole. Does it taste and smell the same? Can it be paired with food? Can I be proud of this?

Leo: What about the name Tears of My Enemies, is there a story behind that?

Peter:  Tears was an idea that I believed in, and as the name states I didn’t have a lot of people onboard with the idea. So I’m glad that we could carry it across the finish line and get everyone’s help. It turned out very well.

Leo:     Why Batdorf and Bronson coffee?

Peter:  Their loyalty to us plays into our core beliefs. Our long-time friend Ren has been our Ride or Die coffee guy since our beginning. Because of their loyalty to us we will always remain loyal to them for personal consumption, for our business consumption, and for our beers here at Monday Night.

Leo:     How would you, the creator of this beer, introduce Tears of My Enemies to someone who is entering the craft beer world for the first time?

Peter:  Well to start, I believe a lot people have preconceived opinions that state “I don’t like dark beers”. I like to think that Drafty Kilt is a prime example of what you might think a dark beer should taste like, but it doesn’t. For this beer, I didn’t want to get a thick “desserty” side, but I definitely wanted that to be a “backbone” of the beer. If I was to describe this beer to someone who didn’t really drink craft beer, and try to make it appealing enough for them to try, I would state: the alcohol is high but it’s got flavors designed to emulate some of your favorite foods. So, when you try the beer, you smell and taste flavors of campfire-roasted marshmallows, maybe even S’mores. Hints of chocolate, milk chocolate-chip cookies, and extremely smooth flavors that remind you of dessert. When you have your palate and your nose align, you’re going to have, as we say at the brewery, a “club banger”. The lingering notes of scotch on the back end complete the overall experience.

During the interview, Peter mentioned “beer alone without a story, especially craft beer, is a really big injustice”. The barrel program at Monday Night has had great success over its young life, and continues to grow with sights on our new facility dedicated to barrel-aged and sour beers. All-in-all, we are happy to announce we’ve brought the Commonwealth Cup home to the ATL!

Monday Night Brewing (Atlanta, GA) is seeking a seasoned Senior Market Manager to join our small team. This is a full-time position, with competitive base salary and commission offered. Position is based in Atlanta, GA.

Reports To

Sales Director

Qualifications

  • 5+ years outside sales experience
  • 2+ years management experience
  • Ability to work some nights and weekends
  • Exceptional communication skills, both written and verbal
  • Strong management, leadership, and presentation skills
  • Strong knowledge of craft beer
  • Be a team player
  • Highly energetic and thrive in a fast-paced, dynamic environment

High Level Goals

  • Deepen Monday Night Brewing relationships with accounts & wholesaler partners in your territory
  • Grow on & off premise sales volume in your territory
  • Manage & coach direct report(s)
  • Grow Monday Night brand awareness
  • Conduct in-field training for market managers & distributor partners

Responsibilities

  • Build long-term relationships with key on- and off-premise retail accounts
  • Oversee market manager’s time & effort to maximize sales
  • Develop product knowledge & sales strategies with direct report(s)
  • Track expenses & operate within quarterly expense budget
  • Manage and run promotions, events, and festivals with direct report(s)
  • Maintain and update CRM (Lilypad) regularly
  • Communicate and work side-by-side with distributor partners including:
    • Training on our beers and brand
    • Managing POS & marketing material inventory
    • Creating programming & incentives to drive sales
    • Managing all aspects of new item launch
    • Develop strategies to determine efficacy of sales strategies and procedures

Direct Reports

Market Manager(s)

Success Metrics

  • Point of distribution growth
  • Sales volume growth in territory
  • Development of events & features that grow brand awareness & affinity in market
  • Consistent execution at 85% or higher for chain grocery ad feature
  • The selected candidate will be required to pass a background check as a condition of employment.

To apply, please go to: https://careers.hireology.com/mondaynight/127120/description. Please note: Applications without cover letters will not be reviewed.

We checked “Meeting The Mayor” off of our Brewery Bucket List. Atlanta Mayor Kasim Reed recently joined us for the groundbreaking of our new location, “The Garage”. One of our founders, Joel Iverson, opened with a few words about the new project. He hearkened back to our homebrewing days in the garage.

“Monday Night Brewing was a gathering place and facilitator for discourse and relationships.”

The message of creating both community and economic development in the West End defined the morning. The Garage is projected to create more than new 30 jobs and $43 million in economic development.

Atlanta Mayor Kasim Reed highlighted our decision to build within City limits again, investing in Atlanta and a part of the city that has tremendous potential.

“When Monday Night Brewing’s expansion opens in September, it will become the first manufacturing brewery with two locations in the State of Georgia – both in the city of Atlanta. There is no question it will be a popular destination for all our residents and tourists.”

He also focused on the economic impact that this project will have on Southwest Atlanta, as well as the influence that we have in bringing other commercial development to the area.

The Garage is located in an area of the West End classified as a Community Improvement District (CID). This CID uses locally generated funds to improve infrastructure, improve security, and provide more public areas. We have also created our own incentive to help the neighborhood called “100k in 100 Days.” This incentive hopes to raise $100,000 for non-profit organizations who are actively helping the local community by hosting approved fundraisers for free at the new location.

Finally, in a gesture of goodwill, one of our co-founders Jonathan Baker presented the Mayor with a bottle of Tears of My Enemies, a Monday Night scotch barrel milk stout, which was recently named Best-in-Show at the Alltech Craft Beer and Food Festival.

Our expansion to the West End has been received with much love, gratitude, and support from the residents, local businesses, and the mayor. It’s been a humbling experience overall, and we hope to continue to pour into the City of Atlanta (pun intended).

Note: The application period for $100k in 100 Days has ended. Stay tuned for details on the non-profits selected to participate!

As we open up the Garage, our West End barrel-aging and souring facility, we want to see it used as a tool to raise funds and awareness for the people and organizations in our city that are making it a better place, with a specific focus on those closer to our neighborhood. We have had the distinct privilege to host both free and deeply discounted events for similar groups out of our first location. We are excited about taking it a step further at the Garage, where we will have room for groups of 5 to 500, with a bar, full A/V setup (projector, microphone, Jock Jams on loop), outdoor courtyard, and deck facing the Beltline.

With that in mind, we have set a goal to help organizations doing good work in our neighborhood, City, and State raise $100,000 in our first 100 days of operation. 

If you would like to submit an event for consideration, you have two options:

  1. We host your fundraising event at the Garage for FREE. That’s right: free space, free beer, free furniture, free staff, and free equipment so that you can be in a position to raise the most money for your cause. Our staff will help you think through getting the most out of your event and share some best practices and ideas we’ve seen from the many other groups we’ve helped and hosted.
  2. We feature your nonprofit on a night when we’re open to the public in our new tasting room. We will post about it on social media, and then we’ll donate 50% of the proceeds from the evening to your cause. You also have the option of including a silent auction if you’d like to raise even more money.

How to apply

Fill out the application below before June 18, 2017 to participate. We will be approving events on a rolling basis. We will not be able to accommodate every request, but will do our best to honor as many as we are able and will give preference based on:

  • Timing and availability – beginning September 25, 2017
  • Cause and proximity to the community
  • Your ability to execute your event. We will give you all the help we can, but a successful event that raises a lot of money needs plenty of helping hands

What we ask of you

  • Use of your logo and the ability to share your story
  • Your commitment to be organized and responsive as we work together

We can’t say we’re proud to disclose this, but our Serrano Eye Patch Ale isn’t an original recipe. We’ve been living a lie for too long and now we’re finally ready to come clean. In preparation for Cinco de Mayo, here is the story of the little beer that helped win a big battle…..

In 1861, things were bleak for Mexico. Their government, nearly bankrupt, was unable to pay off debts to foreign governments. Enraged, Napoleon III (Not the famous one. What a loser.) led French forces through Veracruz towards Mexico City with the intention of taking over the country in response to not receiving his payment.

Cornered near the city of Puebla, Ignacio Zaragoza was in a bind. He knew he needed to fire up his troops, but he didn’t know how. Luckily, the city of Puebla had a local craft brewery, Cervecería del Lunes por la Noche, whose three founders felt they had a plan. They added local Serrano peppers to their already popular IPA, creating a spicy new beer that Zaragoza was able to give to his troops and give them the push they needed to rout the French.

Fast-forward to two years ago. Our founders were on a beer-researching expedition to the Puebla wilderness. Just when all hopes for inspiration seemed lost, they discovered the ruins of that old brewery, Cervecería del Lunes por la Noche. Searching the ruins, they found a single remaining recipe: that Serrano IPA from so many years ago. Upon bringing the recipe back to America and translating the ingredients, they realized it was almost identical to their popular Eye Patch Ale, with the exception of the spicy Serrano peppers.

Celebrate Cinco de Mayo with a cold Serrano Eye Patch Ale. Enjoy the taste of “history” and the defeat of the French.